WINTER PARK, Fla. — Just a month after acquiring the rights to the Powerboat brand, Bonnier Corp. has announced it will re-launch the magazine this fall. Jason Johnson returns as editor alongside Bonnier group publisher Jamie Burris, who leads the sales team.
“The next chapter in Powerboat’s storied 40-plus-year history will be an especially exciting time with the Bonnier name behind the ‘World’s Leading Performance Boating Magazine,’” said Johnson, who has worked on Powerboat for the past six years. “We’ll still deliver the same trusted, informative and first-rate content expected in every issue of the magazine, and we’ll soon serve our dedicated audience with new digital offerings.”
“Readers can expect Powerboat to continue its legacy as the brand that performance boaters have trusted since 1968,” Johnson said in a press release. “With new technologies and the Bonnier approach, Powerboat will have even greater coverage of the action-packed, fast-paced boating lifestyle.”
Current Powerboat subscribers will automatically receive the new re-launched magazine.