YachtWorld.com and Boats.Com appoint U.S. sales director

SEATTLE – YachtWorld.com and Boats.com, divisions of Dominion Enterprises, have appointed Jeff Moore as U.S. sales director, according to a company statement.

Moore was formerly the VP and west group manager for Cox Auto Trader / Auto Mart, where he managed the sales revenues for both Auto Mart and Auto Mercado online and print operations, Dominion Enterprises reported. His responsibilities encompassed 35 locally based sales operations in the western U.S. and more than 50 percent of the division’s total revenue. Moore championed and helped launch Automercado.com, the largest Spanish language automotive Web site in the U.S. Moore was also instrumental in the launch of Automart.com, the nation’s largest dealer-only Web site, according to the company.

“We are indeed fortunate to have been able to tempt a manager of Jeff’s calibre and experience to join our team,” said Ian Atkins, VP and general manager of YachtWorld.com and Boats.com. “His sales management skills and strategic abilities will be a tremendous asset as we continue to grow and develop our sales teams, who these days are much more regionally located, in order to meet our clients’ needs and requirements.”

In a separate announcement, Atkins reported that Michael Dahl has been promoted to the new role of director, OEM and dealer programs, and will be leading the company’s sales initiatives in those “key strategic areas.”

“Boat builders and dealers are placing a much greater emphasis and priority on promoting their brands online,” he explained. “Michael’s track record of devising, implementing and executing successful programs for these core clients is a tremendous asset for all involved.”

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