STURTEVANT, Wis. – Ever since Bombardier Inc. acquired Evinrude and Johnson from a bankrupt Outboard Marine Corp. (OMC) in March 2001, Roch Lambert has been the face of the outboard engine brands within the industry. He even stayed with the company – and with the Evinrude brand – when Bombardier’s powersports brands were spun off into a separate company, BRP Inc., in 2003.
However, the former vice president and general manager of Sea-Doo, Ski-Doo and Evinrude for BRP US, Inc. recently decided to reorient his career outside BRP, said Julie Johnson, media relations manager for Evinrude, in an interview yesterday.
This occurred as BRP was “consolidating the sales and marketing activities of our Can-Am/Sea-Doo/Ski-Doo/Evinrude brands as we continue to take appropriate measures to meet our financial commitments and remain well positioned for a recovery in the powersports industry,” said Johnson.
Under the restructuring, Yves Leduc has been named vice-president and general manager of the North American division for BRP. He will oversee all the brands (Sea-Doo, Ski-Doo, Can-Am and Evinrude) for North America. Leduc was most recently vice president and general manager for BRP’s Can-Am/after sales operations division. Chris Dawson remains vice-president and general manager for BRP’s international division, overseeing all of its brands.
“Yves’ mandate is to increase complementary and greater harmonization of our actions in North America and worldwide,” explained Johnson.
Scott Weber, formally director of North American sales for Sea-Doo/Ski-Doo/Evinrude, has been named vice president of sales, marketing and after-sales service for Evinrude. Additionally, Bernard Guy has been appointed vice-president of sales & marketing for Can-Am; and Robert Lumley has been named vice-president of sales & marketing for Ski-Doo/Sea-Doo.