Bob Saxon launches new venture
FORT LAUDERDALE, Fla. – Bob Saxon, a 30-year veteran within the large yacht industry, has formed a new venture, the Bob Saxon Consultancy, he reported in a statement this morning.
The Bob Saxon Consultancy offers services to the marine industry, including marine service and yacht business plans; corporate and yacht marketing strategies; charter marketing strategies and positioning; marine market branding; yacht operational and administrative overviews; yacht ownership consulting; yacht operating efficiencies; yacht sales strategies; and yacht owner liaison, representative and agent.
Saxon is a self-described pioneer in yacht management, crew management, yacht build projects and yacht charter specializing in the luxury yacht space, having held a series of senior executive and leadership positions in the large yacht sector. Most recently and following the sale in 2002 of Bob Saxon Associates — a 15-year-old yacht services management firm — to Camper & Nicholsons, he served as president of Camper & Nicholson’s USA. Earlier in his career, Saxon was president of the Sacks Group and vice president of Whittemore & Williams, a yacht management services firm.
In addition, Saxon is the founding president of the International Superyacht Society (ISS), an industry trade group that supports the global superyacht industry and serves to facilitate best practices and networking across the industry at large; a licensed broker-manager with Florida Yacht Brokers Association (FYBA); and an industry spokesman and advocate.
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