STAMFORD, Conn. - BoatTEST Publishing has hired Tiara Yacht's former marketing manager, Rob Everse, as its Midwest Regional Sales Manager, the company reported in a recent statement.
Everse will be responsible for working with all boat builders and related marine manufacturers from Minnesota to Ohio.
“We've worked with Rob for many years during his tenure at Tiara, and we are thrilled to welcome him aboard,” said BoatTEST's publisher, Chris Kelly. “He has an integral knowledge of the challenges facing marine marketing managers, and will be working with them to develop comprehensive online marketing strategies designed to grow their sales and market share by leveraging the power of the BoatTEST network.”
Everse began his marine industry career with Tiara as a marketing associate in 1997. Over the years, he worked his way up through the company to the title of marketing manager, a position he held for several years. In that role, he worked closely with dealers and media to promote Tiara's overall brand strategy. It is this experience that will serve him particularly well in his new role as BoatTEST's Midwest sales manager, according to the company. He will be based in Holland, Mich.
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