Shurhold appoints COO

Shurhold has hired Forrest Ferrari as its chief operating officer (COO). Barry Berhoff, CEO, made the announcement.

In his new role, Ferrari designs and implements data systems that will advance Shurhold operations, according to the company. “I’m excited to be part of this great company and look forward to working closely with Barry in delivering a premium user experience to our customers,” Ferrari comments.

“We’re exceptionally pleased to welcome Forrest to the Shurhold senior executive team,” said Berhoff. “He’s a transformational leader and proven change agent with success in a wide range of industries. I am confident as we continue to expand our product offerings and explore new markets that he will be a tremendous asset to Shurhold.”