NMMA PR efforts to generate awareness for the recreational boating industry continue to make waves. In this week’s USA Today travel feature “Top Trending Outdoor Activities for August,” boating and jet skiing were highlighted as top activities for the month of August, citing recent data and the benefits of being on the water. Here’s an excerpt from the story:
USA Today – “The National Marine Manufacturers Association (NMMA) made headlines earlier this year when they reported that boat sales skyrocketed in 2020, with the industry garnering $47 billion (includes marine products and services). That’s an increase of 9% from 2019 and a 13-year high. An estimated 10% of those were first-time buyers. Since then, boat sales haven’t slowed down.
Sales of personal watercraft, including Kawasaki's Jet Ski, Yamaha's Waverunner and Sea Doo, were also estimated to be up 8% in 2020, with the NMMA citing accessible entry-level price points attracting buyers – many of those first time buyers. With so much of the workforce able to work remotely more than ever before, people can spend more time with family and friends enjoying recreational activities while chasing that elusive work/life balance.”
Access the complete article here.