Discover Boating traffic up 37% heading into summer

Boating is top of mind as consumers continue seeking fun ways to get outside to relax and reconnect with loved ones. Discover Boating is helping driving interest in boating with recent traffic growth to DiscoverBoating.com by those looking for boating tips/resources, ways to get on the water and learn more about the boating lifestyle. DiscoverBoating.com site traffic is up 37% year to date compared to 2020, including an increase in female visitors (up 18%) and younger visitors (up 56% for those ages 18-24).

Discover Boating’s timely web and social content is helping consumers understand how to get started in boating as they look to spend time on the water. Below is a snapshot of some of the most popular and engaging Discover Boating content for the month of May:

Top performing pages on DiscoverBoating.com in May included:

• Boat Finder
• Boat Loan Calculator
• 23 Most Affordable Entry-Level Boats
• All-Purpose Fishing Boats
• Pontoon Boats

Articles that have saw growth in page views in May (compared to May 2020) included:

• How to Drive a Boat
• Boat Safety Checklist & Safety Equipment List
• How to Trim a Boat
• Boat Shows Calendar

Organic Facebook content that topped the charts in May included:

• How to Load a Boat on a Trailer
• Understanding 5 Basic Boating Right of Way Rules
• Boating with Friends: 7 Ways to Be a Good Boat Guest
• Outboard vs. Inboard: Which Motor is Right for You?
• Boat Taxes & Deductions for Boaters