MRAA announces education lineup for Dealer Week

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The Marine Retailers Association of the Americas announced its Board of Directors for 2021

The Marine Retailers Association of the Americas recently announced the education lineup for its inaugural Dealer Week Conference and Expo, which includes experts from inside and outside the marine industry; and a mix of professional educators, consultants and innovators from the front lines of marine retail.

“At the MRAA, everything we do is motivated by our vision statement, which calls for ‘A thriving marine industry, driven by dealer success,’” said Matt Gruhn, MRAA President. “Dealer Week is a big part of our strategy to make that vision a reality. The education presented at the conference was developed in direct response to the biggest challenges that dealers have told us they are facing today.”

Dealer Week will kick off with a keynote presentation from bestselling author, Olympic competitor and award-winning salesperson Vince Poscente before breaking into three “Education Pathways,” which will host topics centered around The Dealership, The Customer and The Employee.

The full education schedule can be found at

Dealer Week will take place Dec. 8-11 at the Tampa Convention Center in Tampa, Fla.

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