Malibu Boats launches new websites

Malibu Boats (NASDAQ: MBUU) announced it has launched new websites for both the Malibu and Axis brands, each highlighted by a Build-A-Boat configurator that brings the viewer to the water virtually.

"Our new websites bring the sleek feel of Malibu technology to users' screens," said Malibu CEO Jack Springer. "Working closely with MediaMonks, we imagined what the websites might look like in the year 2025, the new Build-A-Boat accomplishes that and invites users to have fun on the site, exploring and customizing different boats."

Following a search for website developers, Malibu collaborated with award-winning production company MediaMonks to produce the new websites. Based in Amsterdam and with 10 offices around the world, MediaMonks has worked with the United States Air Force and major brands including Adidas, Yeti, Weber, FedEx and Google.

"We wanted a new web presence that reflected the advanced state of Malibu technology and the handcrafted quality of our boats," said Eric Bondy, Malibu vice president of sales and marketing. "We designed the all-new Malibu and Axis websites to tell a compelling story and provide the user the best virtual experience of the Malibu life."

The Malibu and Axis website Build-A-Boat feature is designed to bring a lifelike quality to the process. Users can see solid and metal-flake gelcoat color choices and options in real time as the boat sits on the water. They can see how their configured boat will look in early morning, mid-afternoon and sunset light. On the Malibu site, for example, users can select options including the G3.5 or optional G4 tower, add speakers and different flooring options to see how these features look on the boat via dynamic 3D views.

"We're proud to add Malibu to our roster of world-class clients," said MediaMonks Founder Wesley Ter Haar. "Malibu challenged us to create new sites that provided a rich user experience, but were also easy to navigate. I'm proud of the innovative features our people implemented, especially Build-A-Boat. This was one of the most challenging website builds we've ever handled."


The new Malibu website also showcases the ISP Tour, a close-up look at key Malibu innovations. The Integrated Surf Platform Tour takes the viewer inside the technology behind Malibu's Wake Plus hull designs, Power Wedge II hydrofoil, Surf Gate wave maker, Hard Tank Ballast System, Surf Band wrist remote and the digital Command Center that controls it all.

The new Malibu website also takes the viewer inside the company's Loudon, Tenn., factory to see how craftspeople hand build each boat. On the Malibu site, a feature called "Inside Malibu" shows deeper dives into some of the boats' features, as well as aspects including a behind-the-scenes look at a Malibu catalog photo shoot.

MediaMonks created a "Malibu Life" section for the new website, where users hear dedicated Malibu owners, including families and athletes, talk about their Malibu experiences.

"Featuring the stories of Malibu owners is a great way to introduce the Malibu watersports lifestyle to a wider audience," said Bondy. "We love to showcase our technology, but ultimately it comes down to how owning a Malibu brings joy to its owner."

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