HMY Yachts announces hiring of three marine industry veterans

HMY Yachts has announced the hiring of three new team members with longstanding roots in the marine industry – Rich Lazzara, Louis Dvorak and Rob Bowman.

Rich Lazzara, most recently owner of Lazzara-Lenton Yacht Sales in Fort Lauderdale, brings a wealth of experience in premier yacht sales and brokerage. Rich Lazzara is a third-generation yacht builder and has spent more than 20 years in the marine industry. Having grown up working in his grandfather’s factory at Gulfstar, he has first-hand knowledge of yacht engineering, processes and construction.

Louis Dvorak has also joined the HMY sales team at the Palm Harbor Marina location in West Palm Beach, Fla. Louis has spent more than 30 years in the marine industry, including 20 years at Oviatt Marine in Ft. Lauderdale, where he represented Alaskan Yachts as well as other new and brokerage 60’ – 80’ motor yachts. He quickly became Oviatt’s No. 1 salesperson. Louis’ large yacht experience led him to join Ocean Alexander in 2009 where he specialized in both brokerage and new yacht builds for clients in the 72’ – 160’ motor yacht range.

Rob Bowman has accepted the position as the new director of marketing for HMY Yachts and will be responsible for the marketing, advertising, brand-building, and lead generation strategies for the company. In 2009, Rob assumed responsibility for the marketing and eBusiness department at MarineMax managing the marketing and advertising for all 50+ MarineMax locations and company strategies. In October of 2011, he went to work at Dominion Marine Media as the senior sales account manager for,, and, where he managed the company’s top dealer and OEM accounts. Rob won the 2013 Sales MVP award for top sales revenue and growth in that fiscal year. Most recently, he held the position of vice president of sales and marketing for the Aquila Power Catamaran brand carried by MarineMax.

Steve Moynihan, president and owner of HMY Yachts, said of the hiring, “We are excited about the experience that Rich Lazzara, Louis Dvorak and Rob Bowman bring to HMY. Rich and Louis have proven track records in yachts sales and their integrity aligns with our company’s values. Rob Bowman brings a background in digital marketing that will keep HMY at the forefront of the latest trends and technology.”

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