Carver Yachts designs new brand icon

PULASKI, Wis. — Carver Yachts will introduce several new models to its existing product line in 2011 with a newly designed logo to represent the brand, according to a recent press release from the company.
 
“Carver Yacht was purchased by a new ownership group in January 2010,” explained Robert VanGrunsven, president of Carver Yachts, in the release. “Today Carver is an independent, stand-alone organization which provides us with a tremendous strategic advantage in today’s marketplace. We decided to represent our new corporate status with the introduction of a new graphic identity for the brand. This new logo has a distinctive, contemporary flare that signifies a change and our continued commitment to the future of the Carver brand.”
 
The new logo and corporate branding will be introduced at the Ft. Lauderdale International Boat Show later this month. The new logo will be introduced on the Carver 44 Sojourn on display at the show.

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