FOND DU LAC, Wis. — Mercury Marine has redesigned its consumer website, mercurymarine.com, by updating the product information content and the layout for easier navigation and accessibility, Mercury reported in a press release.
“Our customers told us they wanted a more user-friendly, content-rich site,” Jon Mathews, director of Global Brand Strategy, stated in the release. “We set out to improve our navigation and present all our content in a way that helps consumers decide which Mercury products are right for them.”
The company says a new dropdown menu with one-click access to all product families and services makes the site easier to navigate. Product specifications and engine test data are now placed together and engine tests are now linked on the homepage. Visitors to the site will also soon be able to view products that complement the engine. The site now features shareable video content, including tutorial videos. Mercury Marine’s Facebook and Twitter pages are also linked on the homepage.
Other new features include interactive tools that help uncertain visitors make educated decisions on parts; recommendations based on variables such as boat type, technology and horsepower; and a remodeled Mercury Prop Selector.