Sail America increases exhibitor space at Strictly Sail Pacific

MIDDLETOWN, R.I. – As a result of continued demand for space, show producer Sail America has reconfigured the Strictly Sail Pacific show layout to accommodate an additional 30 exhibitors right in the center of the show at Oakland’s Jack London Square, the association reported in a recent statement.

The west coast all-sail boat show is slated to take place April 15- 18. The new exhibit tent is situated close to the major exhibit hall, marina, parking and Waterfront Hotel.

“Despite the challenges in the market, it’s encouraging to see such a strong show of support for this year’s Strictly Sail Pacific boat show,” said Sail America Executive Director Jonathan Banks. “We had actually anticipated a decrease in space demand and had planned accordingly, but it’s wonderful to be able to get creative and expand the space. We are seeing positive energy and enthusiasm from our exhibitors and believe this represents great news for our industry, positive encouragement for the west coast sailing community and ultimately, will make for an even better show for our attendees.”

One of the goals for this year’s show is to give attendees plenty of opportunity to get out on the water and experience sailing, according to organizers, which will be met thanks to the collective efforts of several organizations including Discover Sailing, Call of the Sea, the Derek M Baylis and Heart of Sailing. Adults, kids and children with special needs will all enjoy free sailboat rides throughout the show.

The show will also feature the new “Multihull Lagoon” in the marina, which will feature a collection of catamarans and trimarans, as well as “The Fun Zone,” a display of value-oriented daysailers and small boats that retail for less than $20,000. More than 100 free seminars are planned, as well as a variety of show entertainment and parties, including the Latitudes & Attitudes 8th Annual Cruisers Bash, which will be televised.

Show events and festivities are being broadcast to the local market and regional sailing community through a targeted marketing blitz, which includes radio, print and web advertising, direct mail and e-blasts, public relations, plus a new social media campaign encompassing Twitter, Facebook and LinkedIn activities. In addition, exhibitors have been provided with a free marketing toolkit.

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