MERCED, Calif. – Boat builder Centurion has been working to expand its dealer network and improve its dealer and consumer communications, it reported in a recent statement.
“Centurion has been very proactive, and we’ve evolved with the market to the benefit of our dealers and retail customers,” said Centurion Chief Marketing Officer Mark Overbye. “We are on target with our programs, product and vision and see the results with orders and growing list of new dealers.”
In the past year, Centurion has created a Web site with a CRM component that instantly sends leads directly to dealers, increasing accountability with consumer follow up and dealer floor traffic by tenfold, according to the company. Dealers benefit from expedited parts orders, warranty filing and actions plus consumers get direct access to the company, according to Centurion. In addition, conduits to Centurion athletes via Facebook, Twitter, blogs and other social media were recently added to the Centurion Web site.
“2009 was a tough year. But it also inspired dealers to re-evaluate their vendors and
Centurion has benefited from that,” added Overbye. “We’ve worked hard and made serious investments in our brand, how we partner with our dealers and reach out to consumers. The industry has taken note and we’ve added many new dealers.”
Those dealers include: Utah Water Sports, South Jordan, Utah; MasterCraft Inland Northwest, Liberty Lake, Wash.; MasterCraft Northwest, Issaquah, Wash.; and Supreme Boats, Blumenort, Manitoba, Canada.