Boat Trader re-launches

NORFOLK, Va. – Boat Trader, a Dominion Enterprises division, has redesigned and re-engineered its Web site to make finding, selling and researching boats easier, the company said in a press release yesterday.

The improved site now provides consumers multiple methods of contacting boat dealers, including text messaging, immediate phone dialing, e-mail and an interactive tool for visiting dealerships.

New to are trackable lead generation tools Click to Call and Instant Mobile Lead Alert. The Click to Call feature allows users to call dealers with the click of the mouse for immediate contact. The mobile lead alert function utilizes SMS technology to send a text message directly to the dealer’s mobile phone when a buyer indicates they are interested in receiving more information on a product.

Also for boat dealers, the site has a completely redesigned Inventory Management Tool that simplifies the online inventory management process, tracks leads and allows for one-click updates to product or dealership information. There is also a Dealer Resources e-newsletter. It offers a monthly Splash Report revealing industry and consumer statistics and articles.

New features for boating enthusiasts include an enhanced Browse section where shoppers can search by type, dealer or custom builder. The top manufacturers are also listed beneath descriptive photos of each boat type. Consumers can also locate a dealer with an interactive map tool or advanced search options. Also new is the price checker tool, which allows users to search specific boat makes for high, low and average prices in their area.

Three main buttons, “Find,” “Sell” and “Research” take visitors directly to the information they seek. The “Find” button leads to more than 125,000 boats for sale. The “Sell” button guides sellers through a process for selling their boat on The “Research” button offers additional information on everything from finance and insurance to marine parts and accessories. The new site also features easy-to-find icons to re-launched Trader marine sites, and

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