NMMA awards record number of CSI honors

CHICAGO – A record number of boatbuilders and engine manufacturers have received 2007 Marine Industry CSI Awards from the National Marine Manufacturers Association, NMMA reported in a release yesterday.

A total of 64 boat and engine manufacturers—a new record-high—were recognized for excellence in customer satisfaction, as part of NMMA’s Customer Satisfaction Index program.

“Recipients of the 2007 CSI Award have worked hard to monitor and react to the ever-changing needs of their customers,” said Thom Dammrich, NMMA president. “The manufacturers recognized today are truly leading this industry in terms of meeting its customers’ expectations and improving the overall boating experience.”

The following companies were honored this past year for their efforts to increase customer satisfaction levels in the boating industry:

  • ALBEMARLE BOATS
    Inboard Fishing Express Boats
  • AMERICAN SUZUKI MOTOR CORP.
    Outboard Engines
  • BENETEAU USA
    Sailboats
  • BENNINGTON MARINE
    Pontoon Boats
  • BOSTON WHALER
    Fiberglass Outboard Boats
  • CABO YACHTS
    Inboard Flybridge Sedans & Convertible Boats
  • CAMPION MARINE INC.
    Sterndrive Bowrider Boats
  • CARVER YACHTS
    Inboard Motor Yachts & Trawlers
  • CENTURY BOATS
    Fiberglass Outboard Boats
  • CHAMPION BOATS
    Fiberglass Bass Boats
  • CHRIS-CRAFT
    Sterndrive Bowrider Boats
    Sterndrive Cuddy Express Boats
  • COBALT BOATS
    Sterndrive Bowrider Boats
    Sterndrive Cuddy Express Boats
  • COBIA BOATS
    Fiberglass Outboard Boats
  • CORRECT CRAFT
    Inboard Watersport Boats
  • CRUISERS YACHTS
    Inboard Express Cruiser Boats
    Inboard Motoryachts & Trawlers
    Sterndrive Cuddy Express Boats
  • EBBTIDE BOATS
    Deck Boats
    Sterndrive Bowrider Boats
  • EDGEWATER BOATS
    Fiberglass Outboard Boats
  • FISHER BOATS
    Aluminum Outboard Boats
  • FOUR WINNS
    Deck Boats
    Inboard Express Cruiser Boats
    Sterndrive Bowrider Boats
    Sterndrive Cuddy Express Boats
  • G3 BOATS
    Aluminum Outboard Boats
  • GLACIER BAY BOATS
    Fiberglass Outboard Boats
  • GLASTRON
    Deck Boats
    Fiberglass Outboard Boats
    Sterndrive Bowrider Boats
  • GRADY-WHITE BOATS INC.
    Fiberglass Outboard Boats
  • GRAND BANKS
    Inboard Express Cruiser Boats
  • HARBERCRAFT BOATS
    Aluminum Outboard Boats
  • HARRIS FLOTEBOTE
    Pontoon Boats
  • HONDA MARINE
    Outboard Engines
  • HURRICANE
    Deck Boats
  • HYDRA-SPORT
    Fiberglass Outboard Boats
  • INDMAR PRODUCTS
    Inboard Engines
  • ISLAND PACKET YACHTS
    Sailboats
  • KAYOT
    Deck Boats
  • LARSON
    Sterndrive Bowrider Boats
    Sterndrive Cuddy Express Boats
  • MANITOU PONTOON BOATS
    Pontoon Boats
  • MASTERCRAFT
    Inboard Watersport Boats
  • MAVERICK BOATS
    Fiberglass Outboard Boats
  • MCKEE CRAFT BOATS
    Fiberglass Outboard Boats
  • MOOMBA BOATS
    Inboard Watersport Boats
  • PALM BEACH MARINECRAFT
    Pontoon Boats
  • PARTI KRAFT
    Pontoon Boats
  • PATHFINDER
    Fiberglass Outboard Boats
  • PRO-LINE BOATS INC.
    Fiberglass Outboard Boats
  • PURSUIT BOATS
    Fiberglass Outboard Boats
  • RAMPAGE SPORT FISHING YACHTS
    Inboard Fishing Express Boats
  • REGAL MARINE
    Deck Boats
    Sterndrive Bowrider Boats
    Sterndrive Cuddy Express Boats
  • REGULATOR MARINE
    Fiberglass Outboard Boats
  • SAILFISH BOATS
    Fiberglass Outboard Boats
  • SEA RAY BOATS
    Deck Boats
    Fiberglass Outboard Boats
    Inboard Express Cruiser Boats
    Inboard Flybridge Sedans & Convertible Boats
    Sterndrive Bowrider Boats
    Sterndrive Cuddy Express Boats
  • SEASWIRL BOATS
    Sterndrive Bowrider Boats
    Sterndrive Cuddy Express Boats
  • SEDONA MARINE
    Pontoon Boats
  • SKEETER PRODUCTS INC.
    Fiberglass Outboard Boats
  • STARCRAFT MARINE
    Fiberglass Outboard Boats
  • STINGRAY BOATS
    Sterndrive Bowrider Boats
  • STRATOS BOATS
    Fiberglass Bass Boats
  • SUPRA BOATS
    Inboard Watersport Boats
  • SWEETWATER
    Pontoon Boats
  • SWEETWATER TUSCANY
    Pontoon Boats
  • TIARA YACHTS
    Inboard Express Cruiser Boats
    Inboard Fishing Express Boats
  • TIGE BOATS
    Inboard Watersport Boats
  • TRIUMPH BOATS
    Fiberglass Outboard Boats
  • VOLVO PENTA OF THE AMERICAS
    Sterndrive Engines
  • WELLCRAFT MARINE
    Fiberglass Outboard Boats
  • WORLD CAT
    Fiberglass Outboard Boats
  • YAMAHA MOTOR CORPORATION USA
    Outboard Engines
  • Award recipients will be formally acknowledged during the annual Industry Awards Breakfast at the 2007 International BoatBuilders’ Exhibition and Conference, taking place Oct. 10-12 at the Miami Beach Convention Center.

    The Marine Industry CSI Awards program honors participating companies actively measuring customer satisfaction to pursue continuous improvement. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by consumers purchasing a new boat or engine during the period between April 2006 and March 2007. Participating manufacturers must survey all new boat buyers during this period. To allow low volume manufacturers the opportunity to participate in the awards program, a minimum of 25 consumer responses are required to quality.

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    “It’s exciting to know more than 70,000 boat buyers took time this past year to share their thoughts regarding satisfaction with the boats and engines they purchased,” says Terry Leitz, NMMA director of CSI Programs. “No other program in the marine industry compares in terms of the depth of consumer input and richness of feedback provided.”

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