DETROIT – Combined attendance for Saturday, Sunday and Monday of the 2006 Detroit Boat Show showed a 4.5 percent increase over the same days in 2005, the Michigan Boating Industry Association reported in a recent release.
Show management attributed the increase to several factors including Presidents Day, 2-for-1 weekday tickets and great weather.
“Because Super Bowl moved our show back a week, our dates hit President’s day – schools and many businesses were closed – which turned our typically slowest day into an excellent day,” said show manager Van Snider.
Sales reports early in the week were mixed and typically too early to gauge as many purchases take place on the second weekend of the show.
“Some dealers had an excellent first weekend, others are a bit off, but all are hoping to give good reports by the end of the show,” said Snider.
A bigger than usual promotional line-up, a new dedicated Web site, www.detroitboatshow.net, improvements to downtown Detroit, favorable reviews from Super Bowl, an aggressive advertising campaign and strong media coverage have show management hoping the final attendance figure will be equally as impressive.
“We are hoping the show keeps pace through the week and weekend,” said Snider. “Cabin fever brings a good number of Michigan’s boaters and future boaters to this show each year.”
Show dates are Feb. 18-26.
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