RBFF Fishing License Marketing Program expands

ALEXANDRIA, Va. — The Recreational Boating Fishing Foundation (RBFF) will increase its marketing scope by working with the Wyoming Game and Fish Department (WGFD) and through new social media initiatives.

WGDF will now participate in the organization’s State Fishing License Marketing Program that is aimed at increasing fishing license sales nationwide. More than 30 states currently participate in the initiative.

“Getting people out in the field to enjoy our wildlife resources is a top priority for the Wyoming Game and Fish Department,” said WGFD Public Information Officer Eric Keszler. “Through this new marketing initiative, we hope to make more people aware of some of the fantastic fishing opportunities available in Wyoming. And we’re confident that by teaming up with marketing experts at RBFF, this will be a successful campaign.”

Launched in March 2008, the State Fishing License Marketing Program continues to integrate radio advertising and public relations support from RBFF to enhance the direct mail effort. In 2011, states also received e-mail marketing templates and tips for using social media.

According to RBFF, to date, 33 state partners have sold nearly 840,000 fishing licenses through the State Fishing License Marketing Program. Last year, the program led to the sale of more than 290,900 fishing licenses and permits in 31 states. Based on these results, last year’s program also contributed to fish and wildlife management efforts with more than $5.7 million in gross program revenue. A full list of participating states is available online

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