ELKHART, Ind. — Nautic Global Group recently wrapped up its Model Year 2011 Dealer Meeting, which brought together nearly 450 people representing 250 dealers, vendors and marketing partners, according to a release from Nautic Global.
The three-day event was held at the company’s headquarters in Elkhart. The company showed dozens of new and enhanced models across its four primary brands and its strategies for the coming year and beyond.
“Based on the response from our dealers, we are confident that our aggressive product offerings, pricing and plans for the new model year will firmly position us to take advantage of the current retail market landscape,” CEO Bob Moran said in the release. “Our dealers are enthused about the direction in product development as well as the tools we are providing them to maximize success in their markets.”
NMMA President Thom Dammrich addressed attendees on specific industry trends and underscored reasons the industry should be optimistic about continued success in 2011. Nautic Global also outlined new marketing initiatives, support with lead generation and interaction with owners through a new Owners Club program.
“It is always a positive experience to bring your partners together,” CSO Rick Gasaway said in the release. “We are extremely proud of our dealers and appreciate their loyalty and support going into the new model year.”
- Can’t get enough boating news? Subscribe to our blog’s RSS feed, follow us on Twitter or look for “Boating Industry” on Facebook and LinkedIn.
- For more of the latest news, click here.