Test drive tour results in boat sales

ATLANTA – The 2005 Boating World Test Drive program attracted more than 460 registered guests to attend its nine events, organizers reported in a statement yesterday.

Out of these attendees, at least 60 people purchased a boat as of mid-summer. Together, they bought 15 pre-owned boats and 53 new boats ranging from PWCs to mid-sized cruisers.

Some of the highlights from the 2005 Boating World Test Drive program include: 88,724 direct mail pieces sent, 971 test drives given and 4,118 pre-event e-mails sent, organizers reported.

“The success of this year’s tour is a direct result of the vision and support of our sponsors and partners,” said Boating World Publisher Steve Rosenberg. “They understand that by creating a comfortable, grassroots event on the water, you can bring new boaters into the sport and you can accelerate the buying process for experienced boaters. Many attendees commented that they were reluctant to even consider boating because they were intimidated. But because they could ask questions about everything from price to boat-handling skills, and get real guidance about what kind of boat best suits their needs, they were able to justify their purchase decision.”

Sponsors for the 2005 tour were: Baja, Chevrolet, Connelly/CWB, Discover Boating and Fishing Tour, MarineMax, MasterCraft, MerCruiser, RBFF, Ritchie Navigation, Sea Ray, SportsStuff, Sugar Sand, U.S. Coast Guard Auxiliary and zMax.

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