Revenue up 19 percent for MasterCraft

VONORE, Tenn. – MasterCraft grew its revenue 19 percent in the first half of its fiscal year, ended Dec. 31, compared to the same period the prior year, the company reported this week.

The company said it was the “seventh-consecutive year of record-breaking performance.”

“Despite difficult times in many segments of the economy, MasterCraft has been able to increase unit sales, market share, and earnings over last year,” John Dorton, president and CEO of MasterCraft, said in a release. “However this growth hasn’t been easy, especially amid the many challenges facing our industry. In fact, we have seen some of our traditionally strong domestic geographic regions struggle while others have shown impressive growth leaving our North American business somewhat flat. Nonetheless our investment in global initiatives is paying off as our international business continues double-digit growth every year.”

MasterCraft also said that the East Tennessee APICS, the association for Operations Management, announced last week that MasterCraft Boat Company is the East Tennessee APICS Manufacturer of the Year for 2007. APICS said MasterCraft's “lean manufacturing implementation is the best in the region” and MasterCraft provides superior product quality and customer service to their dealers, the company said.

“I believe we are winning the game right now because we are sticking to what has always made MasterCraft great - superior products and processes aimed at an exceptional buyer,” Dorton said. “Add in our leading dealer network, progressive sales and marketing, world-class manufacturing and information systems and of course the 600 dedicated staff members who put their heart and soul into every boat, it really should come as no surprise the industry and our consumers are responding.”

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