PHILADELPHIA – ACE USA, the U.S.-based retail operating division of the ACE Group of Companies, is rebranding INAMAR, its marine marketing and underwriting division, it reported in a recent statement.

The division will now be known as ACE Recreational Marine Insurance. This change in brand name, which will be communicated to key stakeholders, including customers and agents through direct communications and a transition print and advertising campaign, will allow ACE USA to present a consistent name on all agent and customer-facing communications, websites and policy documents, according to the company.

“This corporate rebranding effort unites our marine division with the well-recognized ACE name,” commented John Lupica, president and CEO of ACE USA.

“This rebranding effort, which is a simple replacement of the INAMAR name, will not result in servicing or product changes, but highlights ACE USA’s ongoing mission to bring its businesses together to serve customers,” said Ray Stahl, president, ACE Recreational Marine Insurance.

ACE Recreational Marine Insurance offers all-risk insurance coverage for vessels of all sizes – from the smallest to the largest – throughout the United States. Programs are available to protect a range of boats and marine businesses, including luxury megayachts and sailboats, sport fishing boats, ski boats, personal watercraft, high performance vessels, select charter vessels and yacht clubs, marinas and boat dealers.

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