New marketing company launched

RIVERSIDE, Conn. – With an initial focus on water-related sports, Stellar Marketing & Events, LLC has recently been formed to facilitate sponsorships through the development of highly targeted, strategic sports and entertainment events, the company said in a recent release.

Stellar will focus on fishing, sailing, luxury yachts and water skiing — along with golf, auto sports and aviation, from the outset, to help clients fully leverage those sporting events and sponsorships through advertising, public relations and promotions.

The company launched with the creation of the Honda Yacht Club at the Honda Grand Prix in St. Petersburg, Fla., this April. Stellar was able to attract over 35 luxury yachts between 36-157 feet to dock trackside.

Managing director Bill Sandberg spent seven years at Rolex Watch U.S.A. He also helped grow existing events for US SAILING, and created sponsorships for the Rolex Big Boat Series in San Francisco, the Rolex Miami Olympic Classes Regatta, the Rolex Transatlantic Challenge, Storm Trysail Block Island Race Week and other notable events.

“We will help clients develop a strong association with a sport or event that will serve to enhance their brand’s image,” said Sandberg.

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