At the Helm: MDCE attendance, education hone competitive edge

Listening to a drive time radio interview recently underscored the importance of anticipating the future and using that skill to foster marketplace advantage.

Futurist Daniel Burrus’ accurate predictions date back to the early 1980s where he became the first and only futurist to accurately identify the 20 technologies that would become driving forces for business.

His latest book, “The Anticipatory Organization: Turn Disruption and Change Into Opportunity and Advantage,” is an Amazon Hot New Release for Business.

During an interview on a Minneapolis-based radio station, Burrus stunned the broadcast host with a demographic snap suggestion.

Aging boaters increasingly find it more difficult to handle trailering tasks on their own, Burrus observed. Why not create an easy launch trailer and reduce possible frustration for a market segment within the industry?

What Burrus was conveying wasn’t rocket science, but his ability to innovate and strike a resonating chord during a short radio interview drove home an important point. 

In order to succeed and serve an industry, simply being lean and agile is no longer enough. The pace of change is now spinning faster than a given organization’s ability to respond.

Burrus offers two suggestions for addressing this trend: Don’t just anticipate your customer’s future needs, create them, and develop the ability to accurately anticipate the future. Accomplishing both creates a competitive advantage.

For boat dealers, attendance at the Marine Dealer Conference & Expo provides one of the best options for providing and fostering that type of anticipatory leadership.

The marine industry’s only dealer-specific educational conference, MDCE offers an in-depth lineup of educational topics, a full-featured expo hall and a series of fixed networking opportunities, including dealer-to-dealer roundtable discussions, all of which are designed to help marine dealers connect with and learn from others who can foster their success.

Back by popular demand, MDCE is offering not one, but three dealer-to-dealer roundtable sessions for 2017. 

These sessions give attendees an opportunity to sit down face-to-face with their peers to discuss and give insights based upon their experiences. 

The goal is creating a connection that inspires learning and growth among members in the marine industry.

Attendees can choose from more than 30 educational courses in sales, marketing, service and leadership taught by experts from across the industry.

Click here to view an MCDE preview included this edition of Boating Industry, and find out more at  


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