Features

Sea-Doo continues to push innovation limits with 2021 lineup

By Adam Quandt Despite a brief slow down in production due to the ongoing pandemic, Sea-Doo hasn’t slowed at all in pushing innovations to the absolute limit. After a successful launch of redesigned models in its recreational segment last year, BRP’s Sea-Doo brand hasn’t rested on any laurels for 2021. The 2021 model year for Sea-Doo brings forward a completely ...

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Things are looking up for saltwater fishing

By David Gee “I only work so I can afford the amount of fishing required to forget about work.” –Will Rogers Actor, cowboy, humorist and social commentator Will Rogers said that 100 years ago, but I think he would be pretty happy with the state of fishing today.   For the 10th year in a row, the Outdoor Foundation and ...

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LIQUI MOLY ventures ‘across the pond’ for PWC business

By Adam Quandt For nearly 60 years, LIQUI MOLY has been producing and supplying motor and gear oils, fuel and oil additives and other care products all across Europe. Born and manufactured in Germany, LIQUI MOLY has had its sights set on being the best in high-performance products since 1957. “We have no interest in being the cheapest,” LIQUI MOLY ...

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Dealing with a pandemic and unprecedented demand

By David Gee There are approximately 4,300 recreational boat dealers in the U.S., but the largest 50 of them generate about 30% of the industry’s $12 billion annual revenue, according to Dun & Bradstreet. So let’s call the industry fragmented. Given that starting point, what is it like to run a boat dealership these days? Especially this summer of 2020? ...

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Sales continue to rise as inventory dwindles

By Adam Quandt As the COVID-19 pandemic continues to dash traditional vacation and summer plans, consumers are hungry for a new form of entertainment and recreation. The latest sales data shows that many are flocking to the water as their vacation close to home. The newest report from the National Marine Manufacturers Association (NMMA) tells of a sharp rebound for ...

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Power play: Electric boats charge up the boating industry ladder

By David Gee Although an early electric boat was developed by German inventor Moritz von Jacobi in 1839, it took more than 30 years of battery and motor development before they became more practical – and popular. And it’s taken another 150 years for them to become a four-and-a-half billion dollar segment worldwide. The battery and motor development didn’t stop, ...

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Marketing strategies for growth: ADA web compliance and ADA-related lawsuits

By Harry Casimir In the United States, one in five people have a disability. And yet, only 10% of the internet is web accessible. The American Disabilities Act was developed in 1990 and declares that all places of public accommodation remove any access barriers that would inhibit a person with disabilities from accessing the business’s goods and services – including ...

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