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Choose the right texting solution for your dealership

Sponsored Content By Robert Grant, CDK Global Lightspeed It’s no secret that texting has become the preferred way to communicate. In fact, 78 percent of U.S. consumers say that receiving a text message is the fastest way to reach them for important service updates and purchases. That’s why your dealership needs a texting solution. But what do you need to ...

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The 2020 Top 100

By Jonathan Sweet The most important question on the Top 100 application is what dealers have done to get better over the previous years. It’s a recognition that no matter how good a dealership is, it can get better. We’re looking for that constant effort that shows a dedication to continual improvement. At the same time, it’s important that we ...

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The power of Facebook Live

By Matt Sellhorst If you’re looking for a new marketing avenue to include in your 2020 game plan, Facebook Live video should be at the top of your list.  Let me start with a few facts about the Facebook platform you may not be aware. From there, we’ll dive into a few pointers to help you avoid the major mistakes ...

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Market Trends: Room for everyone

By Adam Quandt Industry leaders across the recreation marine sector regularly preach the importance of selling the experience of boating, rather than just simply selling the product. With generous room aboard and the ever-increasing versatility of both pontoons and deck boats, manufacturers within these segments of the industry are consistently striving to provide the experience of boating to the many ...

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Hurricane hole: Marina safety & preparedness

By David Gee The word hurricane is derived from “juracán,” which according to Taíno natives in the Caribbean and Central America, were storms spawned and controlled by the goddess Guabancex, also known as the “one whose fury destroys everything.” The scientific name for a hurricane is tropical cyclone. In general, a cyclone is a large system of spinning air that ...

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The changing — and challenging — marina climate

By David Gee Start a marina by following these nine steps. 1) Plan your business. 2) Determine your costs. 3) Figure out your ongoing expenses. 4) Figure out your target market. 5) Figure out all the different ways to make money. 6) Figure out how much to charge. 7) Figure what your profit might be. 8) Figure out how you ...

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At the Helm: Marina memories

By David Gee Take a look at that photo. It’s me standing underneath the SE 17th Street Causeway Bridge in Fort Lauderdale, just across the street from Pier 66. As this particular image was taken, the spot where I was standing also served as the entrance to the Superyacht Village at the Fort Lauderdale International Boat Show. Behind me at ...

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PWCs: Redefining a purpose

Personal watercraft manufacturers strive to keep users on the water, longer By Adam Quandt Now in its eighth consecutive year of growth, the personal watercraft (PWC) of today continuously shatter expectations of who they’re for and what they’re designed for. Manufacturers all around speak of consistent growth between both current users moving up or trying new platforms and first-time buyers ...

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Managing the generations

By Jonathan Sweet When people talk about diversity, the first thing that usually comes to mind is ethnic and racial diversity. But the truth is most of us are now facing a workforce that is also diverse when it comes to generational differences. Consider that for some businesses, there are five generations in the workforce: the Silent Generation, Baby Boomers, ...

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Three keys to sales success in your dealership

By Matt Sellhorst The past several years have been what I call “boom” years for most dealers. Sales volume is up, units are up in most segments and times are pretty good. But, could they be better? What happens if there’s a slowdown? Or what if the election cycle triggers the typical uncertainty that could impact sales? If your dealership ...

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