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Breaking the mold and setting a new tone

Fusion Marine Entertainment launches new product series “The days of putting average on a boat are simply not there anymore,” said Fusion Marine Entertainment’s Managing Director Chris Baird, in a past interview with Boating Industry. Fusion has maintained its above average stature with the introduction of its new Apollo Series. Following the purchase of Fusion by Garmin, Baird said that ...

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Yamaha, Mercury leaders provide insight into ‘New Normal’

What’s ahead for U.S. outboard manufacturers? Recent comments from key executives at Yamaha Marine Group and Mercury Marine provide insight into why higher horsepower products were recently introduced by each company. Yamaha Marine Group President Ben Speciale provided an industry overview during his company’s late May product launch for the 5.6L, 425-horsepower V8 XTO Offshore outboard. “Our view of the ...

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Boats Group CEO recaps lead conversion, sales study

Earlier this spring, Boats Group announced the findings from an in­-depth analysis of U.S. sales leads across three of its sites – YachtWorld, Boat Trader and boats.com. InfoLink Technologies, Inc. conducted the lead analysis for Boats Group to identify consumer purchase behaviors and provide market intelligence. Over the last five years, new boat sales have been steadily increasing coinciding with ...

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Powerboat sales increase by almost 4 percent in April

Boat sales increased by almost 4 percent in April, according to the latest Info-Link Bellwether report. The Bellwether report tracks sales of powerboats across the country based on new U.S. boat registrations on a rolling 12-month basis. Bellwether states are geographically dispersed states representing roughly half of the U.S. boat market (varies by market segment and time of year). Boat ...

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Industry highlights education during National Safe Boating Week

National Safe Boating Week is back and in full swing for 2018. The week highlighting different aspects of boating safety began May 19 and will run through May 25. “We are passionate to educate our communities about safety,” said a news release from the National Safe Boating Council. “It saves lives!” The week kicked off with Wear Your Life Jacket ...

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MTAM hosts orientation day

The Marine Trades Association of Maryland (MTAM) in partnership with the Annapolis School of Seamanship recently held their fourth annual Industry Orientation Day in Annapolis, Maryland. Candidates chosen to participate in the orientation event enjoyed a day of informational presentations from industry professionals and guided tours of two local marine businesses. The Orientation Day was designed to familiarize the candidates with ...

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MDCE sets registration record for fourth consecutive year

After four consecutive years of record-breaking registrations, the 2018 Marine Dealer Conference & Expo once again set a record for its April-only earliest-bird registration period. Co-produced by the Marine Retailers Association of the Americas and Boating Industry, slated for Dec. 9-12, 2018, at the Orange County Convention Center in Orlando Fla., the MDCE recorded 195 total dealer registrations for the ...

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Creating a customer experience brings boaters back

Forge an emotional connection to generate more business How do top-ranking dealers create a customer experience that brings boaters back to the water?  More often than not, establishing an emotional connection is a highly effective way of guaranteeing return business. Port Harbor Marine’s mission statement is specifically designed to create the ultimate boating experience at all five of its Maine ...

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Personal watercraft sales continue market climb

In years past, PWC were often considered a large, somewhat inexpensive gateway to get people into the world of boating. While still true on some occasion, with more and more upgraded models of PWCs coming to market, this is not entirely the case anymore. Not only are new models of PWC getting speedier and sportier, but they’re also growing in ...

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M&P Mercury Sales Ltd.: Continued growth, community involvement leads to success

With four locations around the Vancouver area, M&P Mercury Sales, Ltd. doesn’t show any signs of slowing down.  All of M&P’s previous efforts to strive for the best landed them a No. 8 spot on Boating Industry’s Top 100 Dealers of 2017 list. M&P’s headquarters, located in Burnaby, British Columbia, features three large buildings with a total of approximately 64,612 ...

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