Features

Bring in the jets

By Adam Quandt While the entire recreational marine industry has been extremely hot over the last few years, there’s one segment in particular that has been absolutely on fire; Personal watercraft (PWC). Despite facing similar and near-constant supply chain challenges as the rest of the industry, the PWC market has been a driving force to getting people of all ages ...

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Profiles in Leadership: Alisdair Martin

By Wanda Kenton Smith When the industry was forced to pivot in the early days of Covid-19, a very bright and industrious young professional worked tirelessly behind the scenes to lead and create innovative ways to promote and engage the boating public.  At the time, Alisdair “Ali” Martin was president and CEO of TRMG, a print and digital media agency ...

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Embracing sustainability

Manufacturers By Adam Quandt Sustainability is certainly not a new notion to our world; however, the idea of sustainability and operating business sustainably has gained more and more momentum over the last few years, especially as we look at the recreational boating industry of both today and the future. “Innovation is alive and well in the recreational boating community. We’re ...

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A new era of power

By Adam Quandt Peanut butter and jelly, Mike & Ike, yin and yang, all things we’ve known to go together. But water and electricity? Not so much. However, with the help of new technologies, new partnerships and much more, marine manufacturers are changing that mindset. With an emphasis on creating more environmentally-friendly products to meet an evolving consumer expectation, boat ...

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Profiles in Leadership: Dave Marlow

By Wanda Kenton Smith One of Dave Marlow’s most memorable childhood boating experiences involved a sinking boat and rescue mission.  He and his brother were enjoying a fun sightseeing adventure in Norfolk Harbor with their grandfather aboard his small 14-foot aluminum jon boat with a Mercury 9.8 outboard to view the big ships. On the return leg, his brother asked ...

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Conservation on the water

By Jamie Stafford According to a Pews Research Center report, 67% of Gen Z and 71% of millennials cite climate change as a top concern for the future, and around 57% of baby boomers say the same. Baby boomers currently represent the majority of the boating industry, but increasingly, younger generations are aging into this industry as well. Today, consumers ...

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Q&A: Taiga CEO Sam Bruneau

By Adam Quandt Canadian-based Taiga Motors Corporation launched into a journey to bring electric vehicles (EVs) to the outdoor recreational world at the end of 2015. In early July 2022, Taiga began deliveries for its Orca electric personal watercraft. Shortly after, Boating Industry was invited to Vermont to get some seat time on the all-new Orca Carbon, as well as ...

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Boating Industry issues call for nominations for 2022 Movers and Shakers

Movers & Shakers

Boating Industry is now accepting nominations for the 2022 Movers & Shakers.  The Movers & Shakers program recognizes leaders who haven’t been afraid to take chances, to rethink the way they do business, to embrace the challenges facing the marine industry head on.  Nominees can be from and company, group or organization that does business in the boating industry, as long ...

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2022 Women Making Waves

By Boating Industry Staff Women Making Waves is Boating Industry’s effort to recognize the multitude of women in the industry who have made and continue to make great contributions to its success, propel its growth and lead their organizations and peers into the future. Now in its fifth year and becoming a part of Boating Industry’s Top 100 Awards, the ...

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Forging ahead: Honoring women in leadership

By Jamie Stafford In June, we recognize all the women leaving their mark on the industry with our annual Women Making Waves recognition program. These women work hard to create positive change and foster momentum within the marine industry. They come from a variety of backgrounds as well – from dealerships to trade associations to manufacturers, they offer many different ...

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