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Short-term success and long-term profitability?

Ask your sales staff which they’d rather have: 100 brand new leads they could work for 90 days, or 100 leads that are 90 days old they can continue working for the next three years? Most would choose the 100 to work for the next 90 days. That’s instant gratification, instant sales and instant income. That “make the sale now” ...

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Social media influencers bring new reach to NMMA boat shows

Boat and sportshows are embracing a new trend – social media influencers, also known as individuals with a large following on social channels and/or blogs that help influence decisions. According to a recent AdWeek article, 92 percent of consumers trust an influencer they follow more than traditional advertising.  To date, NMMA Boat & Sportshows have partnered with more than 100+ influencers, reaching a ...

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Women in Manufacturing STEP Ahead Awards tap Brunswick recipients

Brunswick Corporation announced that both Kim Shaller, purchasing manager at Boston Whaler in Edgewater, Fla., and Judith Zelisko, Brunswick’s vice president – tax, have been selected among 130 recipients from 101 companies to receive the Women in Manufacturing STEP (Science, Technology, Engineering and Production) Ahead Award from the Manufacturing Institute for 2019. At an April 11 reception in Washington, D.C., ...

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Sea Tow Foundation helps safe boating efforts at 2019 Miami International Boat Show

Thanks to the Sea Tow Foundation – a national nonprofit dedicated to the education and awareness of safe boating practices – more than 1,600 individuals and family members attending this year’s Miami International Boat Show left with a better understanding of the importance of life jacket use. Through partnerships with the National Marine Manufacturers Association and Onyx Outdoor Gear, the ...

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RBFF announces 2019 grantees for education fund

The Recreational Boating & Fishing Foundation (RBFF) announced the 2019 grantees for its George H.W. Bush Vamos A Pescar Education Fund, the fourth round of grants since the program launched in 2014. Twelve grantee organizations will work to bring fishing and boating experiences and conservation education to Hispanic families in eight states. The education fund awarded a total of nearly $60,000 ...

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Evinrude makes major donation to ABYC to combat technician shortage

Evinrude, the American Boat and Yacht Council (ABYC) and the National Marine Distributors Association (NMDA) announced today that Evinrude will donate two million dollars’ worth of Evinrude ETEC G2 3.4L V6 outboard engines to the ABYC Foundation supporting next generation marine technician training. The donation, which is the largest of its kind in history, will support students in high schools ...

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West Marine raises over $40k for BlueFuture program

Throughout West Marine’s December “Month of Giving” fundraiser, associates and customers in stores across North America and online joined forces to raise more than $40,000 in support of West Marine’s BlueFuture program. BlueFuture provides grants annually to community-based organizations across the U.S. that are dedicated to getting young people on and around the water through boating, fishing, paddling and the ...

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First electric fiberglass pontoon unveiled at Minneapolis Boat Show

ELUX’s Chief Design Officer Bart Jones asked himself a simple question when he began pondering initial concepts for an electric pontoon five years ago. What if a pontoon didn’t look like a pontoon? The Minnesota-based boat building company started by medical device entrepreneur Howard Root and boat craftsman Jones turned plenty of heads at the Minneapolis Boat Show, Jan. 24-27 ...

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Info-Link: Powerboat sales up slightly more than 3 percent in December

Boat sales increased by more than 3 percent through the month of December, according to the latest Info-Link Bellwether report. The Bellwether report tracks sales of powerboats across the country based on new U.S. boat registrations on a rolling 12-month basis. Bellwether states are geographically dispersed states representing roughly half of the U.S. boat market (varies by market segment and ...

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The No. 1 non-technical way to win with your website

Let’s continue our conversation about winning dealership websites from last month, but first, let’s test your football knowledge: Do you know what the probability of an NFL team scoring when their starting field position is inside their own 20 yard line? How about starting around mid-field? In the red zone (inside the opponent’s 20 yard line)? I’ll share the answers ...

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