Features
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Getting the Word Out
Despite access to more advanced forms of marketing, customer and community events remain strongholds for marine dealerships. Personal interaction is…
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The Affordability Tree
Affordability does not stand alone in the boating industry. It’s one of many interrelated issues on which the boating industry…
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Passport to Success
Jim Dillon plans to spend his 48th birthday shaking up the marine retail industry. The president and CEO of Passport…
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More Boat for the Buck
The pontoon boat has come a long way since Bob Wachs first experienced it. Wachs grew up with a pontoon…
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Cobalt’s New Cause
Cos Constantinou hasn’t had an easy year. While you wouldn’t know it from his smiling, soft-spoken demeanor, there’s no doubt…
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Piercing the fog
The issue of affordability is far from center stage in the boating industry. Its complexities have kept most boating businesses…
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To market, to market
Getting in front of the consumer is one of every dealer’s top priorities. It includes staying in the good graces…
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Busting out of the box
Many boating businesses are stuck in a marketing rut or – even worse – cutting back on marketing to cope…
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Survey says…
When sales are slow, it may seem counterintuitive for a business to increase its spending. But that’s exactly what many…
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Marketing Challenges, Solutions & Best Practices
In talking to people around the marine industry, we’re often told that marketing represents one of the greatest unknowns businesses…
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