By David Gee Less stress. More focus. Increased productivity. Better health. How about that little list for some new year’s resolutions? According to lots of mental health experts, and some hard data, mindfulness can help anyone achieve those things. If you just put your mind to it! “Over the past few years, mindfulness has begun to transform the American workplace,” ...
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It was great at Elevate!
By David Gee How much fun was that?! Our Elevate plan was to create something new and different for the recreational boating industry; a unique, leader-specific, industry-wide, future-driven, smaller-by-design, strategic conference unlike any the industry had ever seen. And we are pleased and proud to say the first-ever Elevate conference went according to plan – and beyond! The event got ...
Read More »It’s not too late to make your plans for Elevate
By David Gee It’s not too late to Elevate! Our first annual strategic conference for leaders, and emerging leaders, in the recreational boating industry, is just a few weeks away, November 22-24, in Orlando. We had several people engage us excitedly on the docks at Fort Lauderdale. One person, a long-time industry marketing person, told us he loves that it ...
Read More »Final day at FLIBS
By David Gee On our last day at the Fort Lauderdale International Boat Show, managing editor Adam Quandt and I had an interesting conversation with our Uber driver on the way to the show. I’ll share a bit of it. Uber driver: So you’re going to the big boat show, huh? Us: Yep. Uber driver: Are you going to buy ...
Read More »Day 2 at FLIBS: Superyacht Village
By David Gee Okay, I admit it. Any boat show I attend from now on that doesn’t have a “Superyacht Village” might be a bit of a disappointment. Day two of the Fort Lauderdale International Boat Show saw us in morning press events once again. For me, it was Groupe Beneteau to begin with, a company that builds 200 different ...
Read More »My first day at FLIBS
By David Gee How do you begin to describe it? Over 1,500 boats, most quite large, wedged in bow to stern, gunwale to gunwale, seemingly stretching to the horizon? Yachts that have tenders that cost more than your house, day boats, night boats, bowriders, center consoles…all here at the Fort Lauderdale International Boat Show, and all for sale and looking ...
Read More »Why your marketing may not be relevant – and how to fix it
By David Gee When you are in the media, you are on the receiving end of lots of marketing messages. Some are good, some are bad and some are really ugly. In fact, there is about an 80-percent chance there is something fundamentally wrong with your marketing. It’s flawed because it’s about you, your company, and not them, your prospect ...
Read More »Q&A with Bruce Van Wagoner of Wells Fargo
By David Gee Bruce Van Wagoner is President of the marine group for Wells Fargo CDF, and I recently had the chance to speak with him about the state of the recreational boating industry from his perspective. David: About half of the dealers we surveyed for the Boating Industry Market Data Book experienced an increase in revenue and profits YoY ...
Read More »Why you may not be taking your vacation time – and why you should
By David Gee Road trips. Resorts. Lazy days by the lake. Time away. A chance to unplug and unwind. That’s what vacations are for. But you may – or may not – be surprised to find lots of people don’t take the vacation time that is coming to them. Are you among them? Research from software company Kimble Applications shows ...
Read More »No compromises when it comes to clean water
By David Gee When you are in the water, or on the water, recreating in any form, how much do you think about how clean that water is? Despite what I do for a living, how many invasive species articles I read and how many community water quality discussions I report on, I have to admit I kind of take ...
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