Author Archives: swadmin

The F&I Profit Center

In the last issue of Boating Industry, we discussed my background in finance and insurance, I introduced you to my F&I mentor (Steve) and we covered the benefits dealership-based F&I services provide to customers. Today, let’s talk about what you really want to know — the benefits that quality F&I programs can provide your business. Quality F&I benefits the dealer ...

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Igniting Change

Download Igniting Change Though all of the remaining outboard builders gained some market share… Yamaha was one of the most aggressive and the most successful in its efforts.

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Palmer Johnson Inc Files Ch 11; Its parent sells property

Cash flow problems at Palmer Johnson Acquisition Corp., the company founded during 2000 by investor Andrew McKelvey, resulted in the Chapter 11 bankruptcy filing by its Wisconsin-based yacht-building subsidiary Palmer Johnson Inc. and the sale of yacht-building assets of Palmer Johnson Savannah Inc. in Savannah, Ga. The bankruptcy filing by PJ Inc. occurred during March but the Sturgeon Bay, Wisconsin-based ...

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Powering the Future

They didn’t have to ask me twice. Shortly after the folks at Bombardier unveiled their new E-TEC line of Evinrude engines, a buddy of mine at Bombardier asked, “So, do you want to take a spin in a boat with an E-TEC engine?” Hmmm. Let me think about that for a second. I was in Miami, surrounded by water with ...

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More Business In Mexico?

Mexico is becoming more than just a vacation destination for boating industry professionals. With the National Marine Manufacturers Association (NMMA) planning its second-annual Mexico Boat Show, Brunswick continuing to ramp up production at its new Reynosa boat building plant and the Mexican government considering an investment in a chain of marinas along the Baja California Peninsula, executives should prepare themselves ...

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Walking The Tightrope On Inventory

As I write this, marine dealers, business people in all industries, and the American people are faced with major uncertainties and have been for quite some time. The stock market has been volatile for months. There are constant threats of terrorist attacks. Consumer confidence is up then down. And then there are the situations with Iraq and North Korea. Plus, ...

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Bombardier To Sell Recreational Products Division

Sale to include Sea-Doo, Johnson and Evinrude Two years ago, Bombardier rescued the Johnson and Evinrude brands from bankruptcy court. Now, the brands are a part of a larger sale that the company is using to prevent it from facing its own day in bankruptcy court. Bombardier announced on April 3 that it is selling its Bombardier Recreational Products Division ...

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Luffing At The Starting Line

Two years ago, it was probably worth it for many sailboat builders to throw their marketing budgets at Joe Consumer, a first-time boat buyer intrigued by the idea of cutting through the water in his own vessel under the power of nothing more than the wind. Now, however, Sally Helme, publisher of Cruising World and Sailing World magazines, says sailboat ...

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Jack Malone Returns to Mercury Marine

Jack Malone, who started his career at Mercury Marine, has returned to the engine company as VP sales – dealer and retail division. This occurred only six months after the long-time Yamaha Marine Group employee was forced out of a position as Marine Power vice president due to reorganization at Yamaha. Malone, a Penn State graduate in marketing, started with ...

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New AC and Refrigeration Products Introduced

ANew air conditioning systems and new refrigerator/ freezers were introduced to the boating market earlier this year. The Elite Comfort Management System was introduced by the Marine Air Systems division of Taylor Made Environmental Inc., Richmond, Va. The Elite air conditioning system offers “unprecedented flexibility in controlling temperature, airflow and system management with an attractive new backlit, bulkhead mounted display/control ...

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