Author Archives: Kelsey Larson

At the Helm: Embracing the social

You want to be where your customers are — that’s a pretty basic tenet of advertising and marketing. Putting your message in front of those most likely to buy isn’t exactly rocket science. So embracing social media makes more and more sense everyday. The Pew Center’s Social Media Update 2014, released in January 2015, only reinforces that: Social media users ...

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Moving the needle

Most of us have a list of things we know we should do. But if you’re anything like me, you struggle to find the time to get to them. Instead, we let our list of “have to” items fill our days. People-related tasks often end up on the “should” list. While we acknowledge that they’re important, they don’t have deadlines ...

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Creating great videos on the cheap

This article is an extension of the story, “Social media that sells.” You don’t need an expensive video camera and a production crew to make some great videos. If you have a decent smart phone and a computer, you are already a video powerhouse. Here is one fantastic tool to start creating enthralling videos to help your brand thrive on ...

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2015 Industry Outlook

From optimism to confidence Even though boat sales bottomed out in 2011, even though the boating industry has continued to grow since then, the last couple of years have been ones of what can best be described as cautious optimism. But with an improving economy, and another year of robust boat sales growth, that optimism is being replaced by confidence ...

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2015 Challenges & Solutions

Industry leaders share their thoughts on the top issues facing the boating industry this year To go beyond the numbers, we asked several industry leaders what they saw as the key challenges the marine industry will be dealing with in 2015 and beyond. In the print edition, some answers were edited for space or clarity. You can read more from ...

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2015 App Directory

With a special nod at productivity, these apps were curated for boating businesses and boaters alike to get the most out of their mobile devices. For the complete directory, visit BoatingIndustry.com/AppDirectory   10,000ft Operating Systems: iOS, Android Description: 10,000ft is project management software for strategic planning and management of all company projects. Look across projects and track multiple teams at ...

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Q&A with Correct Craft president & CEO Bill Yeargin

Although small, the wake segment has recovered more quickly than other parts of the market and is getting plenty of attention. Boating Industry talked to Bill Yeargin, president and CEO of Correct Craft, parent company of Nautique Boat Company, one of the biggest players in that segment. Correct Craft also recently acquired the PCM and Crusader engine brands, increasing its ...

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Evolution vs. Revolution

Two engine manufacturers take different design paths and aim to bring innovation to the sterndrive market As the economy is slowly improving, the sterndrive segment is seeing more innovation and change. With this innovation comes a turning point for marine engine manufacturing. The automotive industry has long dictated the exoskeleton of sterndrive engines. Auto engines of the past were comparable ...

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Margaret Podlich of BoatUS named 2014 Darlene Briggs winner

Margaret Podlich, president of BoatUS, was named the 2014 Darlene Briggs Woman of the Year award winner at the Marine Dealer Conference and Expo, held on November 16-19, 2014. Podlich is the 29th recipient of the award, which is presented annually to an outstanding woman who is actively involved in the marine industry. Podlich was named president of Boat US ...

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Maximizing ROI in the off season

There’s an expression that I’m sure you’ve all heard before: “You can’t teach an old dog new tricks.” I hate that expression. And I hate it more and more as I get older. Don’t get me wrong, I’m okay with aging. I don’t mind the few white hairs on top of my head. But don’t tell me that because we’re ...

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