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Columns
At the Helm: Embracing the social
You want to be where your customers are — that’s a pretty basic tenet of advertising and marketing. Putting your…
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Columns
Moving the needle
Most of us have a list of things we know we should do. But if you’re anything like me, you…
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Creating great videos on the cheap
This article is an extension of the story, “Social media that sells.” You don’t need an expensive video camera and…
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Features
2015 App Directory
With a special nod at productivity, these apps were curated for boating businesses and boaters alike to get the most…
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Features
Margaret Podlich of BoatUS named 2014 Darlene Briggs winner
Margaret Podlich, president of BoatUS, was named the 2014 Darlene Briggs Woman of the Year award winner at the Marine…
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Columns
Maximizing ROI in the off season
There’s an expression that I’m sure you’ve all heard before: “You can’t teach an old dog new tricks.” I hate…
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