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Tag Archives: Marine Industry Certified Dealership Program

Study: Certified marine dealers’ CSI scores outpace industry

New data indicates dealerships completing the Marine Industry Certified Dealership Program continue to receive higher CSI scores than their non-Certified counterparts. Measuring customer satisfaction in nine key areas, the 2015 National Marine Manufacturers Association’s Customer Satisfaction Index again draws a distinction between certified and non-certified dealers. Steve Pizzolato, founder and CEO of AVALA Marketing Group, which gathers and evaluates data ...

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MRAA named 2015 Association of the Year

MINNEAPOLIS — The Marine Retailers Association of the Americas (MRAA) has been selected from a distinguished field of nominees and recently named the “2015 Association of the Year” by the Midwest Society of Association Executives (MSAE). The award was presented during MSAE’s annual leadership conference in St. Cloud. “The Marine Retailers Association of the Americas is a vibrant association who ...

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Grow Boating Inc. transfers MICD program ownership to MRAA

MINNEAPOLIS — Grow Boating Inc. has transferred ownership of the Marine Industry Certified Dealership Program to the Marine Retailers Association of the Americas. As full owner of the MICD Program, MRAA is responsible for every aspect of managing, operating, marketing and promoting the program for dealers, including conducting dealer certification reviews and consultations. The MICD Program was originally created as ...

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Marine Industry Certified Dealership Program sees huge growth

The recently revamped Marine Industry Certified Dealership Program has made great strides since its soft launch in November of last year, and has already seen a 33-percent increase in the number of participating dealers, according to Sonja Moseley, Director of Certification and Benefits at the Marine Retailers Association of the Americas, who administers the program on behalf of the Grow ...

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