social media
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Blog Spotlight
Twitter’s 280 character test flight worth watching
Twitter’s recent announcement regarding selective testing of an expanded character limit is a clear sign the company is getting ready…
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Blog Spotlight
Social media cheat sheet for your dealership, part two
It can be tricky to navigate social media as a business. There is a balancing act between posting too much…
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Blog Spotlight
Social media cheat sheet for your dealership, part one
It can be tricky to navigate social media as a business. There is a balancing act between posting too much…
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Blog Spotlight
Incorporating hospitality offerings effectively
While a niche segment, the marina business is very much a part of a wide spectrum of industries, including hospitality.…
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Blogs
How manufacturers can leverage Facebook Lead Ads to drive customers
According to Facebook, consumers spend an average of 50 minutes per day on the social network. They are also using…
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Features
9 tips for getting started in live streaming and stories
One of the major shifts in social media trends in the past few years is the proliferation of live streaming…
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Features
Live streaming and story platforms lead social media trends
Social media moves fast. Once you think you’ve got it mastered, there’s a new trend or platform to learn. And…
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Blogs
Dynamic inventory retargeting for dealerships
Dealerships have numerous options when advertising online to generate traffic to their website, but which method is most effective? Which…
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Blogs
Leverage your customers to amplify your dealership on social media
What is social media? An additional place to list inventory A way to personalize your dealership A task for my…
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Features
Survey: Digital marketing tops the chart
Digital, events most useful marketing methods Digital marketing continues to be the go-to tactic for most companies in the boating…
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Blogs
Accelerate your Facebook page with post boosting
Your dealership is trying to drive sales, but how do you make the most of Facebook and its powerful advertising…
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Blogs
Find your next employee on Facebook
Starting last week, Facebook users in the U.S. and Canada can search and apply for jobs directly from the social…
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Blogs
Simple ways to get the most out of your Facebook business page
Most successful dealers have an active dealership Facebook page – one that looks nice and neat, provides all necessary information…
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Blogs
Social media: Not just for reaching Millennials
If your social media strategy is centered solely on targeting Millennials, it’s time to rethink your approach. An article in…
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Blogs
Add your dealership’s services to your Facebook page to increase revenue
Facebook has 1.23 billion monthly active users, 945 million mobile users and 757 million daily users. With traffic this high,…
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Blogs
Involving your entire company in social media
Most – if not all – of your employees are spending plenty of time on social media. So how can…
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Blogs
Getting started on Snapchat
The parent company of Snapchat – Snap, Inc. – filed to go public with the Securities and Exchange Commission. It…
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Blogs
Blending your marketing tactics
Consistency is important when it comes to advertising your dealership. You want to present a clear, consistent image and message…
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Blogs
Find a young mentor
A recent editorial piece written by Phyllis Korkki of The New York Times caught my eye this week, as the…
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Blogs
Why Instagram matters for your dealership
Instagram is a wildly popular social media platform, and one that many of your customers and potentials often use –…
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