Tag Archives: Simrad

Navico, a division of Brunswick Corporation’s Advanced Systems Group (ASG), and a global marine electronics company with brands including Lowrance, Simrad, B&G, and C-MAP brands, today announced the planned expansion of its Ensenada, Mexico facility which will be completed over the next 16-18 months. The additional space will be used to increase vertical integration and production capacity to deliver the ...

Simrad products will be the exclusive marine electronics for NauticStar Boats as part of an expanded partnership announced recently. “We are excited to renew our partnership with NauticStar Boats and look forward to providing their customers the best in navigation systems,” said Les Ares, Director of boat builder and OEM sales. “Innovative technology and premium features define our products and ...

Brunswick Corporation has entered into a definitive agreement to acquire Navico, a global leader in marine electronics and sensors for $1.05 billion. As a result of this acquisition, Brunswick will add the industry leading brands of Lowrance, Simrad, B&G, and C-MAP to its Advanced Systems Group (ASG), which includes the leading Parts & Accessories (P&A) brands in power management, digital control ...

Navico, parent company to the Lowrance, Simrad Yachting, B&G and C-MAP brands, announced today the hiring of Kim Rodriguez as its new PR Manager for the Americas, bringing the communications position in-house for the first time. Rodriguez has spent the past seven years at Pierson Grant, a South Florida-based communications agency, where she served most recently as Account Director leading several national ...

Navico, parent company to the Lowrance, Simrad Yachting, B&G and C-MAP brands recently announced its renewed focus on becoming a more sustainable company, dedicated to preserving the joy of being on the water for current and future generations.  The first step was a transition to feature 100% recyclable and sustainable packaging in new product offerings. Additionally, last month the company announced its first-ever appointment ...

Simrad Yachting – a division of Navico – announced the continued sponsorship of Gray FishTag Research (GFR). This ongoing support includes a monetary donation, as well as marine electronics to auction as part of their fundraising efforts.  “This year, with boat shows like the Fort Lauderdale International Boat Show being cancelled, we decided to divert some of the resources we ...

Simrad recently announced it has been selected as the exclusive marine electronics supplier for Chaparral/Robalo boats. For model year 2021, Simrad will be the only marine electronics option on all 27 Chaparral models and all 22 Robalo models. Simrad systems are now also standard fit on the Robalo R360 center console and the R317 dual-console boats, as well as on 10 Chaparral models: ...

Odin Sletten recently retired after 41 years of service with Navico, parent company of global brands like B&G, C-MAP, Lowrance and Simrad. Over his many years, Sletten contributed to some of Navico’s biggest developments and saw marine electronics change immensely. Boating Industry had the opportunity to ask Sletten about his time in the marine industry. Boating Industry: What first drew ...

C-MAP announced the release of a new chart card in its series of digital fishing map card; Precision Contour HD – North Carolina. Precision HD cards feature highly detailed one-foot contours, high-resolution satellite imagery and C-MAP’s one-of-a-kind Custom Color Depth Shading, as well as fishing and navigational Points of Interest. The card is exclusive to chartplotters in the Navico portfolio ...

Simrad BoatConnect™ informs boat owners of their boat’s location, battery level, trip history and more. Delivering important updates on a boat’s status to a compatible smartphone, BoatConnect is comprised of an easy-to-install hub and an easy-to-use app. Once installed, the solution provides at-a-glance information to enhance the boating experience. Users can quickly access real-time weather in the vicinity of their ...