Tag Archives: search engine optimization

By Lauren Labunsky Dealers may often wonder – what’s the need to have both Search Engine Optimization (SEO) and Search Engine Marketing (SEM)? If one of these digital marketing tools is at work for the dealership’s digital strategy, isn’t that enough? Doesn’t that mean the dealership website will appear at the top of the search engine results page (SERP), whether ...

Grow Boating has partnered with Heather Lutze of Findability University to present a free webinar series to help marine industry businesses develop a findability and search engine optimization (SEO) plan to achieve the online results that boost your bottom line. The final webinar in the series runs tomorrow (May 1) from 1-3pm CST with a focus on site rankings, how ...

As impressed as I am with Google and all they do, did you know search engines are blind? They are incapable of viewing images on websites. It’s in fact the website’s responsibility to name and describe exactly what an image is for the search engines to read. Without proper image optimization, search engines are left to believe your website is ...