Tag Archives: Online Sales

Google’s game changer in online ad campaigns

Last week, Google made a pretty big announcement that will affect your business: its latest feature will be able to tell when consumers who clicked on an ad in search results made a credit or debit card purchase at a corresponding physical store. This helps advertisers better track the success of online campaigns. Google achieves this by working with credit ...

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Online inventory checkup

I am an avid online researcher and shopper. I typically will not step foot into a store to make a major purchase without clicking away on my keyboard or swiping through my iPhone. As such, one of my biggest pet peeves as a “have it now” Millennial is not finding exactly what I saw online in the physical store. I’m ...

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