MarineMax announced receiving a Sitecore Experience Award (SEA) honorable mention in the 'Phy-gital' category for its work with Sagepath, a digital marketing and technology company. SEA selected the entry from more than 140 submissions, recognizing MarineMax's Exclusive Sales Event - Online Experience. "We have some of the most innovative customers and partners in the world leveraging our platform to implement digital-first strategies that ...
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Google’s game changer in online ad campaigns
Last week, Google made a pretty big announcement that will affect your business: its latest feature will be able to tell when consumers who clicked on an ad in search results made a credit or debit card purchase at a corresponding physical store. This helps advertisers better track the success of online campaigns. Google achieves this by working with credit ...
Read More »Online inventory checkup
I am an avid online researcher and shopper. I typically will not step foot into a store to make a major purchase without clicking away on my keyboard or swiping through my iPhone. As such, one of my biggest pet peeves as a “have it now” Millennial is not finding exactly what I saw online in the physical store. I’m ...
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