Tag Archives: October 2017

The 7th annual Movers & Shakers Awards recognizes the top leaders in the boating industry and innovators that are willing to challenge the status quo. They are the people who make the moves that shake up and better their companies and the entire industry. From product entrepreneurs to advocacy champions to leaders in addressing the workforce crisis, these 10 individuals ...

On the previous pages, we profiled our four 2017 Movers & Shakers, but several other industry leaders are also working to grow the boating industry. The six leaders on the following pages are making bold moves to advance boating by growing its customer base, improving technology, bringing industry stakeholders together and raising the bar of professionalism for the entire industry.  ...

One of the most profitable planning projects you can invest in is to create a yearly marketing plan. I’m not talking about a business school type plan that sits on the shelf and will make an MBA professor giddy, but rather a marketing plan that will be followed throughout the season and lead to larger more predictable profits. To help ...

With year after year of double-digit growth, the strength of the tow boat category is beyond dispute. But with the price of tow boats now averaging close to $100,000, many boaters prefer to pimp their existing ride rather than replace it altogether. That’s especially true for families on tight budgets, or those who aren’t convinced that their kids’ interest in ...

“Same old, same old” can be a fine state of affairs, especially if you sell tow boats. For the past six years the tow boat category has been a consistent winner in an industry that is, in many ways, still finding its stride in this era of economic recovery.  According to new data from the National Marine Manufacturers Association, the ...

A visit to Boating Industry’s archives recently reminded me of the significance of a recent deep-sea discovery, and its importance to a newly minted trade press editor who has a love of naval history. In mid-August, a team led by Paul G. Allen, the billionaire co-founder of Microsoft, announced that it had found unmistakable wreckage of the USS Indianapolis 18,000 ...

The industry continues to place added emphasis on capturing a larger share of younger buyers as a new market segment as opposed to increasing its number of non-white buyers, according to data from the latest Boating Industry reader survey. We surveyed print and digital products readers in July to find out more about their views on boating participation, average buyer ...

Off Shore Marine is on a growth trajectory. In both 2015 and 2016, the dealership reported impressive double-digit revenue growth, and it’s on pace to do the same this year.  With limited boating areas near its sole location in Branchville, N.J., Off Shore Marine has buckled down and worked hard to market to customers as far as 120 miles away. ...