October 2017
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Features
2017 Boating Industry Movers & Shakers
The 7th annual Movers & Shakers Awards recognizes the top leaders in the boating industry and innovators that are willing…
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Features
2017 Boating Industry Bold Moves
On the previous pages, we profiled our four 2017 Movers & Shakers, but several other industry leaders are also working…
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Columns
Practical and profitable 2018 marketing plans
One of the most profitable planning projects you can invest in is to create a yearly marketing plan. I’m not…
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Features
As the tow boat category surges, so too has the market for aftermarket wake towers and accessories
With year after year of double-digit growth, the strength of the tow boat category is beyond dispute. But with the…
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Features
The tow boat category continues to post year-over-year sales growth
“Same old, same old” can be a fine state of affairs, especially if you sell tow boats. For the past…
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Columns
At the Helm: Charting the next course
A visit to Boating Industry’s archives recently reminded me of the significance of a recent deep-sea discovery, and its importance…
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Features
Survey: Millennial buyers a continued concern, diversity still not an issue
The industry continues to place added emphasis on capturing a larger share of younger buyers as a new market segment…
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Feature
Off Shore Marine: Events bring customers from afar
Off Shore Marine is on a growth trajectory. In both 2015 and 2016, the dealership reported impressive double-digit revenue growth,…
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