By Myril Shaw Well, here we are, the heart of the so-called “slow season.” Thanksgiving, and Black Friday, have now come and gone. Now that the craziness of this year has calmed a bit, it is time to evaluate and make decisions about how to be better. This is the season for change – change to make you better. Change to ...
Read More »Tag Archives: maximizing F&I profit
F&I – The process drives the profit
By Myril Shaw Simple, measurable, achievable, reasonable and time-based goals. They are absolutely a requirement for driving F&I Success. However, as important and necessary as they are, they are also not sufficient. True F&I success is only possible with a comprehensive and robust F&I process. This process starts long before the customer is introduced to the Finance Manager (or, as ...
Read More »Make F&I also stand for Fun and Inspiration
By Myril Shaw F&I has earned a bad reputation, thanks, largely, to the way it was handled for far too long in the automotive industry. The recreational industry can and should refresh the way people think about F&I. For purchasers of recreational vehicles – boats, RVs, ATVs, off-road, Powersports – F&I should not, cannot, be a pressure-filled, must do, frankly, ...
Read More »Marketing strategies for growth: The cash conundrum – maximizing F&I profit from ‘cash’ buyers
By Myril Shaw Let’s start with this – 80% of “cash” buyers are not using liquid cash. What does that mean? When a customer walks in and says that they are paying cash, the odds are that they talked to their local bank or credit union, that they are using part of a home equity line, that they are selling ...
Read More »The Cash Conundrum – maximizing F&I profit from “cash” buyers
Let’s start with this – 80% of “cash” buyers are not using liquid cash. What does that mean? When a customer walks in and says that they are paying cash, the odds are that they talked to their local bank or credit union, that they are using part of a home equity line, that they are selling stocks or other investments – ...
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