maximizing F&I profit
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Blog Spotlight
‘Tis the season for a jolly review of your F&I profit
By Myril Shaw Well, here we are, the heart of the so-called “slow season.” Thanksgiving, and Black Friday, have now…
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Blog Spotlight
F&I – The process drives the profit
By Myril Shaw Simple, measurable, achievable, reasonable and time-based goals. They are absolutely a requirement for driving F&I Success. However,…
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Blog Spotlight
Make F&I also stand for Fun and Inspiration
By Myril Shaw F&I has earned a bad reputation, thanks, largely, to the way it was handled for far too…
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August/September 2020
Marketing strategies for growth: The cash conundrum – maximizing F&I profit from ‘cash’ buyers
By Myril Shaw Let’s start with this – 80% of “cash” buyers are not using liquid cash. What does that…
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Blog Spotlight
The Cash Conundrum – maximizing F&I profit from “cash” buyers
Let’s start with this – 80% of “cash” buyers are not using liquid cash. What does that mean? When a customer walks…
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