Marketing
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Blog Spotlight
Earn more customers, win more sales with mobile marketing strategies
A few years ago, dealership marketers may only have considered traditional marketing vs. digital marketing on a desktop computer. They…
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Blog Spotlight
Your wife called, she said this ad is exclusionary
Two weeks ago while driving through my suburb of Minneapolis, I passed the local bicycle shop. I’ve spent money there…
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Blog Spotlight
Targeting customers by generation on social media
Social media platforms are a goldmine for reaching your customers. According to data from Statista, 81 percent of Americans use…
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Blogs
Shifting ad spend to save money and achieve more sales
Ten years ago – or even five years ago, for that matter – when someone asked you how you were…
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Blogs
Single women are buying more homes. Will that translate to boat sales?
Tomorrow is International Women’s Day, and so in honor of it I thought I would share some interesting data regarding…
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Features
Using data to improve your sales and marketing
Ask many small business owners in the marine industry how they study trends in their market and you’ll hear a…
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Blogs
Sales in a world of everything digital
With a huge increase in digital marketing methods – social media, email marketing and search engine optimization – and a…
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