Tag Archives: Marketing Column

Let’s continue our conversation about winning dealership websites from last month, but first, let’s test your football knowledge: Do you know what the probability of an NFL team scoring when their starting field position is inside their own 20 yard line? How about starting around mid-field? In the red zone (inside the opponent’s 20 yard line)? I’ll share the answers ...

Is your website equipped to win in 2019? Before answering, there are three key areas that must be considered. First, is your website up to today’s technological standards? Being mobile friendly and fast loading are the two most important. With more and more boat shopping being done on mobile devices and Google’s penalty for slow and/or non-mobile friendly websites, this ...

One of the services we offer our clients is to mystery shop their competitors. When traveling, I typically stop at a dealer or two to shop them in person and attend multiple boats shows each season. It’s part market research for my clients and part industry research for my team and me.  One of the biggest areas of opportunities I’ve ...