Marine Dealers
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Preparing for “Top 100 Season”
I had a dream a few nights ago that I was working a boat show for a dealer. It’s not…
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Why new boats were originally introduced in July
Before history gets rewritten, I wanted to offer a glimpse into why new boats were introduced in July rather than…
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The high cost of switching
For things that require mental effort what we are really doing is time slicing. We are "switching" our thoughts from…
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Making F&I profitable without an F&I manager
Jan Kelly, president, Kelly Enterprises – Many dealerships have downsized their personnel to the point of not having a dedicated…
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New model year intros: What time is the best time?
If you're a dealer whose brands delayed new model introductions last year, how did the switch work for you?
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Case File 2010: Burger vs. Burger
Having spent a bit of my career in the marine OEM camps, I have learned firsthand that innovation is king…
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Get ‘em OFF the keyboard!
By Jeff Scherer, Associate Partner, Callbutton LLC – Many years ago, before the Internet was “cool,” I was the Internet…
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Another way to win over your customers
Last week, I received a press release from BoatU.S. with the following subject line, “The Shocking Truth: More Recreational Boaters…
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Investing where it counts
I was going about my normal boating news searches this morning when I stumbled across an article written by a…
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