David Gee
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Columns
At the Helm: A unique Independence Day
By David Gee As I write this, I am staring at a bunch of boats bobbing in the sunshine at…
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Columns
At the Helm: We have the cure for what ails us
By David Gee “We have all hit the wall.” That’s the title of a recent article in The New York…
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Columns
At the Helm: Finding connections in a virtual world
By David Gee I recently caught up over Zoom with a friend I last got together with a year-and-a-half ago.…
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Columns
At the Helm: Rock piles ahead!
By David Gee Whether we’re on the lake, or simply navigating through life, some of the obstacles in our path…
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Blog Spotlight
Are you appealing to the “right” brain with your sales and marketing?
By David Gee Our audiences today are time starved and in control as never before, and we must work smarter…
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Columns
At the Helm: Happy New Year indeed!
By David Gee “Every new beginning comes from some other beginning’s end.” That quote is attributed to Lucius Annaeus Seneca,…
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News
ELEVATE SUMMIT sessions and event content now online
All of the sessions from the 2020 Boating Industry ELEVATE SUMMIT conference are now available for everyone to view online.…
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News
Boating Industry ELEVATE SUMMIT 2020 launching soon
ELEVATE SUMMIT is where top marine industry visionaries and emerging leaders convene over strategic content to connect, collaborate, cultivate and…
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Columns
At the Helm: Competition is cool
By David Gee “A horse never runs so fast as when he has other horses to catch up and outpace.”…
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August/September 2020
At the Helm: The crazy and not-so-lazy days of this summer
David Gee I love summer. I love to travel. I love vacations. Normally that’s a pretty good combination. And though…
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Blog Spotlight
Being the baker who finds romance in a loaf of bread
By David Gee The other day I was talking with a friend of mine in the boating industry, and we…
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At the Helm: Little things can be a big deal
By David Gee “The world is full of magic things, patiently waiting for our senses to grow sharper.” -W.B. Yeats…
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Columns
Your best marketing strategy
(Hint: it may not be what you think, or maybe it will) By David Gee We are all constantly inundated…
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Feature
Captain Sandy Interview
In this Boating Industry Insider interview with David Gee, Below Deck Med Yacht Captain Sandy Yawn talks about her first…
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Blog Spotlight
Collaboration and communication in the coronavirus era
By David Gee Working remotely isn’t new. But being forced into it in such widespread numbers, and so suddenly, is.…
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Columns
At the Helm: A caring — and concerned — community
By David Gee I like the word community. I use it a lot. In fact, I likely overuse it, and…
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Feature
Talking outboards with BRP’s Tracy Crocker
The sale of outboard motors have gone up significantly in the past decade or so. In fact, before the COVID-19…
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Columns
At the Helm: A whole new world
By David Gee “Words, he decided, were inadequate at best, impossible at worst. They meant too many things. Or they…
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Columns
Marketing strategies for growth: Want more sales? Tell better stories
By David Gee Stories and sales go together. Stories connect us. They can be your differentiator in a crowded, chaotic,…
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Blog Spotlight
Q & A with Tracy Crocker, BRP Marine Group
By David Gee While doing interviews for an upcoming Market Trends story on outboards, we caught up with Tracy Crocker,…
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