Tag Archives: Consumers

Brunswick Corporation (NYSE: BC) has announced the formation of Rpl, a consumer advisory board dedicated to shaping the future of recreational boating. As home to marine brands like Mercury Marine, Boston Whaler, Sea Ray and Lund, Brunswick’s community of boaters will have unprecedented access to the industry’s most coveted brands. “We want to spend more time with new boaters who we believe ...

Consumers remain confused about the multiple fuel product offerings in the marketplace, says a new study commissioned by the Outdoor Power Equipment Institute (OPEI) and conducted online by The Harris Poll among over 3,000 U.S. adults. The study, which has been conducted annually for seven years, shows lack of education, inadequate labeling and dangerous marketing tactics around new fuel products, ...

Rollick has released the results from their recent survey of over 2,000 boat owners across 16 boat and engine manufacturers, which uncovers the roots of owner satisfaction and the probability of repurchase over time. The complete results will be revealed in Rollick’s webinar on February 27, 2020: “OEM – Dealer – Consumer: How to Make the Love Last in the Marine Industry.” ...