By David GeeEditor-in-Chief Clark MarineManchester, Maine A boat dealer has to be able to navigate change. At least they need to if they want to stay in business. There are changes in the economy, demographics, customer buying habits, staff, suppliers, weather and on and on. Clark Marine has endured way more than their share of changes in just the past ...
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Best New Idea Clark Marine Manchester, Maine Incorporating video blogs into an overall dealership social media strategy has given Clark Marine owner and partner Rob Brown a new appreciation of content marketing’s staying power. The “Rob’s Vlogs” series also has given Clark Marine a personality, and created an advanced trust, especially with new customers, Brown says. During the 2016 calendar year, ...
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Below are the Best in Class award recipients for 2017. Boating Industry recognized eight companies with special “Best in Class” awards, for Top 100 companies that particularly excelled in one area of their business. Best Boat Show Strategy – Lake Union Sea Ray, Seattle, Wash. Best Customer Service – Port Harbor Marine, South Portland, Maine Best Events – Oak Hill Marine, ...
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