Boat Dealer Profits
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Making the most of your online dealership profile
By Matt Sellhorst What is one of the first things people do when they are shopping for a new boat?…
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How will you handle a slow down in demand?
By Matt Sellhorst As a dealership owner or marketing expert, are you monitoring Google Trends for “Boats for Sale” or…
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Is your sales team prepared for success?
By Matt Sellhorst Going to boat shows is something I’ve done since I was a kid back in Nebraska. This…
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My favorite leverage points in sales and marketing
By Matt Sellhorst What is one thing we all need more of in this industry? Time (though I would also…
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August/September 2021
A few random thoughts as fall approaches
By Matt Sellhorst With summer winding down, school back in session and so on many of us are getting back…
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Are you delivering top-notch customer service?
By Matt Sellhorst Your sales are through the roof. Margins are up due to insane demand and stunted supply. Your…
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Inventory is low, low, low…Now what?
By Matt Sellhorst Here’s a conversation a serious boat buyer shared with me the other day: He was searching for…
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How to start planning for 2022 and beyond?
By Matt Sellhorst If you’ve studied successful companies and businesspeople, you may recognize this story. Back in the earlier days…
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Focus on fundamentals and proven technology for 2021
By Matt Sellhorst With an unprecedented busy season behind us and an unpredictable 2021 ahead of us, it’s time to…
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August/September 2020
It’s been a record year, now what?
By Matt Sellhorst The data is coming out and the 2020 season has been an enormous success so far, especially…
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