Boat Dealer Profits
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News
MarineMax reveals FY2025 Q3 results
MarineMax shares that Q3 revenue declined 13.3% to $657.2 million year-over-year, and same-store sales were down 9%.
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Making the most of your online dealership profile
By Matt Sellhorst What is one of the first things people do when they are shopping for a new boat?…
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How will you handle a slow down in demand?
By Matt Sellhorst As a dealership owner or marketing expert, are you monitoring Google Trends for “Boats for Sale” or…
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Is your sales team prepared for success?
By Matt Sellhorst Going to boat shows is something I’ve done since I was a kid back in Nebraska. This…
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My favorite leverage points in sales and marketing
By Matt Sellhorst What is one thing we all need more of in this industry? Time (though I would also…
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August/September 2021
A few random thoughts as fall approaches
By Matt Sellhorst With summer winding down, school back in session and so on many of us are getting back…
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Are you delivering top-notch customer service?
By Matt Sellhorst Your sales are through the roof. Margins are up due to insane demand and stunted supply. Your…
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Inventory is low, low, low…Now what?
By Matt Sellhorst Here’s a conversation a serious boat buyer shared with me the other day: He was searching for…
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How to start planning for 2022 and beyond?
By Matt Sellhorst If you’ve studied successful companies and businesspeople, you may recognize this story. Back in the earlier days…
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Focus on fundamentals and proven technology for 2021
By Matt Sellhorst With an unprecedented busy season behind us and an unpredictable 2021 ahead of us, it’s time to…
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August/September 2020
It’s been a record year, now what?
By Matt Sellhorst The data is coming out and the 2020 season has been an enormous success so far, especially…
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Winning with YouTube video ads: What you need to know
By Matt Sellhorst Have you ever watched a YouTube video while researching a major purchase? Video is one of the…
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A dictionary for more sales
By Matt Sellhorst Words have power. The power of words can change over time. For example, if I said Corona…
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Improve sales with attitude
By Matt Sellhorst Let me tell you one of my favorite stories to illustrate the impact of attitude and expectations.…
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The power of Facebook Live
By Matt Sellhorst If you’re looking for a new marketing avenue to include in your 2020 game plan, Facebook Live…
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Three keys to sales success in your dealership
By Matt Sellhorst The past several years have been what I call “boom” years for most dealers. Sales volume is…
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Three keys to sales success in your dealership Pt. 2
So, last time we talked about quality lead generation and I gave you a simple challenge. Did you accept it?…
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What I learned mystery shopping over 100 dealerships this summer
One of the services we offer our clients is to mystery shop their competitors. When traveling, I typically stop at…
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Are you a source of local boating information for your boating community?
On a recent three-day boot camp, I asked my photographer to drive around the area getting photos of various local…
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