Tag Archives: blog

By Ezequiel Arredondo It may seem practical and cost-effective to reduce your digital marketing spend during the slow months when you don’t have inventory on your lot. However, Dealer Spike has seen this practice weaken sales leads for dealerships in the long run. Digital marketing yields the best results for your business when efforts are constant, rather than stop-and-go. By ...

By Bruce Van Wagoner Catering to the Millennial Generation The millennial generation is often the subject of speculation as people constantly weigh in on how their actions and reactions will shape history. After all, the millennial population is 85 million strong in the U.S. – the largest in the nation’s history. Naturally, the boating industry is not immune to this ...

By Lauren Labunsky The “customer journey” and what it looks like in today’s world has become a hot topic as marketing has become more and more focused on digital strategy. Websites have begun to replace in-store visits as a customer’s first experience with a business. If you have a well-designed responsive website with regularly updated content and inventory, you’ve got ...

By Bill Yeargin Ever since humans embraced both the division of labor and trade, millennia ago, people have been wealth creating machines. Division of labor increases productivity and trade encourages innovation, both of which lead to breakthroughs that keep increasing the wealth, health, lifespan and happiness of the world community. Human freedom, prosperity, standards of living, health, comfort, and lifespans ...

As a preface to this blog post, I'm currently in the market for a PWC. I know, it's not necessarily a boat, but hey, I'm on a budget — and a limited tow rating with my current vehicle. I also happen to be a millennial, which shouldn’t have anything to do with anything. But apparently it does. At least at ...

If you know much about our company, Correct Craft, you know that we take our organization’s “Why” of “Making Life Better” seriously. Often people view our company through the lens of the philanthropy and global service work that we are known for, but, while we like to make life better in those ways, we also work hard to ensure that ...

April 15. It’s highlighted on my calendar every year. No, it’s not a reminder to get my taxes in at the last minute. Rather it’s the average ice-out date on my favorite Minneapolis-area metro lake. And unfortunately, owing to a long and severe winter, we’re not going to make that this year. My favorite lake is big; 15,000 acres to ...

It has been years, perhaps even decades, since I have thought about my first-ever boating experience as a kid. The only reason I am thinking of it now is because my introduction to boating, inauspicious as it was, is a logical place to begin my introductory blog as the new content director for Boating Industry. One of my dad’s jobs ...

At Correct Craft and our companies, we have a reading culture that has significantly contributed to our success. We talk about the importance of being “learners” vs. “knowers” and reading plays a key role in our focus on continuous improvement; at pretty much any given time some group of our team is working through a book. Our team knows I ...

Email marketing has been around nearly as long as the Internet has existed, but the nature of this digital strategy has changed quite a bit since its inception. While it provides a great platform for reaching customers, it is no longer a wise choice to overload customers with emails. With time, customers have gotten more selective when it comes to ...