blog
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Blogs
How to become the best choice, especially in turbulent markets
By Mark Overbye I’d like to catch the culprit dripping corrosive venom on my confidence at 3am. I’m trying to…
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Blogs
Awakening the awareness
By Nikki Storey If you were to ask me, the number one trait required for success in the marine industry…
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Blog Spotlight
How to create successful listings that generate sales
By Nicole Schantz With summer in full swing, many anglers and boat enthusiasts are shopping for their next boat. It’s…
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Blogs
How to make your brand irresistible
By Mark Overbye I want one. A flamethrower. Not sure why, I guess I’m intrigued by how they came to be. …
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Bill Yeargin
Join Me at the American Boating Congress
By Bill Yeargin If you lead an organization and care about the boating industry, you need to join me May…
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Blog Spotlight
Shifting marketing strategies for the year ahead
By Wanda Kenton Smith While some industries took a beating during COVID, many in the outdoor power and marine space…
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Blog Spotlight
Pontoons continue to lead in recreational boating sales
By Ryan Kloppe From raising a boat’s sails on the wide-open ocean to spending a day cruising the lake, recreational…
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Blog Spotlight
Getting the win with financing
By Jeff Backus So you’re working with a customer, and they have decided on the perfect boat. They are ready…
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Blog Spotlight
Electric Boats: Consumer trends and 5 tips for selling
By Erin Ruane How should dealerships approach emerging technology, like electric boats, that may be unfamiliar to shoppers? To help…
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Blog Spotlight
Make the most of International Customer Loyalty Month
By Sarah Prellwitz April is International Customer Loyalty Month! While I encourage dealers to focus on building customer loyalty all…
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