Tag Archives: Amanda Ward

MarineMax appoints new marketing director

MarineMax recently announced the appointment of Amanda Ward to the role of director of marketing. Abbey Heimensen, Vice President of Marketing, comments, “Amanda’s passion for the industry shows in her tireless efforts to consistently elevate our marketing efforts. Her amazing leadership and passion have driven our marketing team to push further and think outside the box to help produce marketing ...

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FLIBS marine marketers will focus on customer experience

The Marine Marketers of America will host its biannual luncheon meeting and educational seminar focused on customer experience marketing at the Fort Lauderdale International Boat Show, Nov. 1. The program – “Why CX Should Be Your Marketing RX” – will feature a panel of marine industry marketing experts, including Lee Sanderlin, National Marine Manufacturers Association director of digital marketing and ...

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