SAIL magazine names new publisher

BOSTON – Josh Adams was named publisher of SAIL, BoatWorks and SAIL’s Sailboat Buyers Guide, the company said in a statement Monday.

Adams has been with the company for ten years, most recently serving as deputy editor with responsibilities for feature and technical writing, editing SAIL‘s performance sailing content and directing editorial content for and the Sailboat Buyers Guide. Adams was a three-time collegiate all-American at Tufts University, a member of the U.S. sailing team, a team racing world champion and a trimmer/coach for the 1999 America’s Cup challenger Young America. In addition to his racing background, Adams has chartered and cruised in many areas throughout the United States and the Caribbean. Adams replaces Christopher Kobran, who will be pursuing other ventures.

“Josh is the right person for the publisher’s position right now,” said Jeff Paro, president of Primedia’s Outdoor Group, of which SAIL is a part. “As the world of special interest media changes, the most crucial role for a magazine publisher is to know, to be a part of and to understand the companies that make up the market it serves. Josh has excelled at the highest levels of sailing and in sailing journalism, and knows the people and companies that SAIL serves with its print and online products. We’re very pleased that he’s ready to jump from the editorial to the publishing side of the business.”

In his first move as publisher, Adams has promoted Gregg Boersma from international and Mid-Atlantic sales manager for SAIL to advertising director. Boersma has been in advertising sales for more than 20 years, including positions with a number of trade publications, Outside magazine, TIME Inc.’s This Old House, and Fast Company, where he handled both high technology and fashion categories.

Boersma has been with SAIL for three years, working in its Annapolis, Md. office. He will continue to handle international ad sales in addition to his advertising director responsibilities and work from that location. Boersma’s father was president of SAIL from 1980 to 1990, when the Meredith Corporation owned the magazine.

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