Former Brunswick CEO Jack F. Reichert dies at age 73

LAKE FOREST, Ill. – Jack F. Reichert, retired chairman and CEO of Brunswick Corp., died May 9 at the age of 73, according to a company press release issued yesterday.

Brunswick Corp. said it mourned Reichert’s passing, noting that “during a distinguished 38-year career,” spent entirely with Brunswick, Reichert led the company ”through some of its most triumphant and turbulent times.”

Reichert, helped the company “develop a presence that was virtually synonymous with the bowling and marine industries, two of the pillars of Brunswick’s current world leadership in recreation and leisure,” the company said in its release.

After serving in the Korean War and graduating from the University of Wisconsin-Milwaukee, Reichert took a sales position with Brunswick in 1957. He rose to become the division’s vice president of marketing in 1967, was named vice president of Brunswick’s Mercury Marine division in 1971, and was appointed president of that division the following year.

Reichert became Brunswick’s chief executive officer in 1982 and its chairman in 1983, according to the company.

Brunswick said Reichert laid the foundation for its “ongoing leadership of the marine industry” in 1986 by acquiring boat builders Bayliner and Sea Ray.

Reichert retired from Brunswick in 1995.

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