Free Webinar “Turning Insights into Data-Driven Marketing”
The boating industry is navigating a shifting landscape — cooling demand, evolving buyer behavior and increased pressure to prove marketing effectiveness. To help industry professionals make smarter, data-driven decisions, the Marine Marketers of America (MMA) is hosting a free webinar, Turning Insights into Data-Driven Marketing, featuring new consumer research from global insights leader Ipsos.
Those interested in attending can click this link to register.
This newly commissioned research, developed for the industry-appointed Discover Boating Advisory Group, provides an updated look at today’s boating consumer — including how attitudes, motivations and barriers have changed in the current market environment.
For marine industry professionals working to re-engage lapsed participants, attract new audiences and refine messaging post-pandemic, these fresh insights offer timely guidance on where to focus and how to adapt.
The webinar is free and open to anyone in the marine industry, including marketers, brand leaders, dealers, manufacturers and service providers who need to stay current on market dynamics and consumer insights shaping the future of boating.
