Priority One celebrates 21 years with VP of technology

Priority One Financial Services announced that they celebrated 20 years of employment with Mark Siler, Vice President of Technology.

“My work with Priority One has evolved significantly since I began in 2003,” said Siler. “Both the technology field and the recreational industry have changed substantially since then. Priority One has been an industry leader throughout that time, primarily driven by our forward-thinking technology.”

“Much of what dealers value about Priority One is rooted in the innovation that Mark helped create,” said Heather Mariscal, President. “Dealers can upload documents securely through our online portal, integrate financing with a DMS provider, sign documents electronically, and even procure digital credit applications right in their showroom. They have confidence knowing that when they pass a customer to us, we have efficient, secure and compliant systems to get the customer to delivery.”

Siler was named “CIO of the Year” by the Tampa Bay Business Journal in 2022, awarding information technology leaders that create competitive advantage, optimize business processes, enable company growth and impact bottom lines.

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